Mobility is becoming synonymous with modern consumerism, which is why businesses that focus on a mobile first mindset can increase sales more readily. Now that the masses take smartphones with them whenever they shop, you must not ignore this growing phenomenon. Here are ways your online jewelry store can emphasize mobile customers.
Consumers are increasingly using smartphones to help them shop, both when they are in a store and when they are at home. About 40% of consumers have now made at least one purchase with their phone. Mobile users tend to be consumers who are most ready to buy. Furthermore, many searches for products begin with mobile devices, especially when shoppers are on the go.
You can increase your reach with mobile users by making sure your site is mobile-friendly and by issuing an app of your online store. The app will then exist on mobile devices as a permanent reminder of your brand. Another way to reach mobile users is by presenting mobile coupons for discounts in your apps and on your website.
If you run a brick-and-mortar store, consider adding mobile payment availability to your system. Shoppers appreciate the convenience of making payments with their smartphones, which saves them from carrying cash or credit cards around in their wallets. One in five smartphone users now use mobile payments to make in-store purchases.
In order to achieve a mobile first mindset you need to think of how empowering the mobile experience is. The pillars of the mobile first mindset are transparency, centralization and simplicity. Customers need to have the ability to access your online store anytime from any location, and your centralized office needs to be in sync with remote workers. This ease of use will smooth the path to purchasing your products, because they realize how easy and satisfying the experience is. Thus, sales will begin growing, just as the business begins adopting a more mobile-first mindset.
Mobile first essentially means making the search and shopping experience less complex and more enjoyable. You can enrich your customers with easy ways to search vast inventory by adding GemFind tools to your store. These applications are already mobile-friendly and will save you from the high costs of working with proprietary software designers.
You can gain a strong advantage over competitors by offering your customers a mobile first experience. Check out the jewelry industry tools offered by GemFind. You have a chance to increase sales when you offer a mobile first mindset that simplifies and enhances the shopping experiences.
Read our previous blog to learn more about how mobile-friendly sites can increase sales: 5 Ways to Increase Store Traffic This Fall
