Taking your own high resolution photos of your jewelry products is one of the first steps toward strengthening your digital marketing efforts. Even though keywords and textual content is what gets indexed by Google and also how new visitors find your site, the images are what will captivate them. Images capture the heart and imagination and put customers in the mindset of considering what to buy.
The more product images you put on your website, the more frequently your customers will explore your site and open their minds to various possibilities. If your site only contains contact information and very little imagery, people won't have many reasons for visiting your site again, especially if it's just a few web pages.
Instead of learning code, you can easily manage your online jewelry products with tools like JewelCloud. This user-friendly app takes care of all the technical aspects of managing your online jewelry inventory, while you concentrate on what you already know best, which is your business. Using a cloud service also eliminates the headaches and extra work involved with security monitoring and making backups.
Google, Yahoo, Bing and other search engines are the primary drivers of modern online business. The more content you offer on the site, the more chances you will have at getting indexed by Google. So, think of your site as the online hub for your store and promote it through multiple channels, such as email, social media, guest blogs, and other media. The more quality content you showcase on your site, the more search engines will accept it as an authoritative source.
Ignoring the power of search engine optimization (SEO) has too many consequences to list, so it's best to accept it as a cost effective marketing technique for promoting jewelry products.
GemFind can not only help you build an attractive and powerful website, it also offers innovative tools to add virtual inventory of jewelry products to your business. Contact GemFind to learn more about how we can give your business the digital marketing power it needs to be competitive in the cloud.
