GemFind Weekly Newsletter February 14, 2017

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How to Increase Online Jewelry Sales in 2017

Do you run an eCommerce jewelry store with the goal to increase online sales? Actually, there’s one real answer to that question. Of course that’s what you want! In order to achieve that goal you need to stop listening to noisy redundant advice from marketing gurus and just equip yourself with modern technology to make it happen.

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ALROSA to Start Branded Diamond Marketing
Diamonds.net          Feb. 14 
ALROSA is planning to launch marketing programs promoting Russian-mined diamonds, chief executive officer Andrey Zharkov said Monday. The Russian miner is one of seven member companies of the Diamond Producers Association, which is mandated to produce generic marketing on behalf of the industry, but until now has shied away from running its own advertising campaigns.  
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IDWI 2017 Opens with Festive Ceremony at Busy IDE Trading Hall
IDEX                      Feb.14  
The Sixth International Diamond Week in Israel (IDWI) opened on Monday at a packed trading hall at the Israel Diamond Exchange (IDE) with the participation of some 400 buyers from 30 countries, and over 200 diamond companies exhibiting from Israel and abroad.
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Another Large Diamond Dug from Lulo
MINING.COM          Feb. 13   
The stone weighing 227 carats, discovered by Lucapa and its partners, Empresa Nacional de Diamantes EP, and Rosas & Petales, is a Type IIa D-Colour gem. It's the same type of diamond that Lucapa recovered in September, in that case weighing 172.6 carats.
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Executive Order Could Repeal Conflict Minerals Rule
JCK                              Feb. 13

Just The Trump administration may issue an executive order repealing Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act, which requires public companies to report whether their products contain conflict minerals, a Reuters report says.

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   Founded in New York in 1850, ArtCarved began as a manufacturer of high-quality, uniquely styled wedding bands and engagement rings. >>>>
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Next Generation Sparks Demand for DIY Diamond Jewelry Online
 The Diamond Loupe         Feb. 14 

77 Diamonds, a small independent London company, has caused quite a stir in the shopping environment for jewelry by making bespoke jewelry in the UK and selling it online. The business was developed to cater to the change in consumer behavior of 

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BAFTA Versus Grammy Red Carpet Jewelry Battle, Who Wins?

Jewelry News Network     Feb. 13 

Sunday was a busy night for style and fashion watchers. Two international award presentations were held on both ends of the pond on Sunday. Not to mention New York Fashion Week. But let’s forget about that last one. 
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Inside London's 77 Diamonds workshop – in pictures 
The Guardian            Feb. 13 
The company, based in a workshop up a scruffy narrow staircase behind a restaurant in central London, has caused a bit of a stir in the UK’s diamond industry by undercutting bigger players and removing the need for personal consultations in store.
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BAFTAs 2017: the best jewels from the red carpet
The Jewellery Editor     Feb.13 
Britain’s red carpet night for the stars of the silver screen took place last night at London’s Royal Albert Hall with the Duke and Duchess of Cambridge in attendance at the 70th edition of the BAFTAs.This was the first time the royal couple have been together on this red carpet
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The Film That Should Be on the Industry’s Radar 

National Jeweler       

  Feb.13   
 
Shot in London and Africa, “A United Kingdom” tells the true story of how Botswana earned its independence and became a democracy in 1966. The film touches--albeit lightly--on the role diamonds played in that.
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Bonhams reveals six of the best watches listed for its February auction
   WatchPro        Feb. 14  
Bonhams has unveiled the top lots for its next watch auction, which takes place online on February 21 and at its Knightsbridge showroom. The sale, titled Watches and Wristwatches Including the Collection of a European Nobleman, includes rare and important vintage pieces as well as desirable modern items.
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Why unique handmade jewelry is so special
Antonios Bliss                 
To engage the persons interest into a piece of jewelry that fits him, is something that is the Α-Ω in jewelry making, because when something is truly unique and it is made just one time only, remains it always special no matter what. 
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