GemFind Weekly Newsletter August 29, 2017

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   How to Create More Sales Through Your Blogs

Once you’ve crafted a jewelry website that mirrors your ideals, the next focal point should be sales through your blogs. It may take some time to develop a loyal blog following, but eventually it can be the key to endless sales. In order for readers to crave blog updates, you need to provide them with original, valuable commentary that convinces them you are a jewelry expert. Here are ways to increase sales through your blogs.

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17ct. Diamond Leads Bonhams New York Sale
Diamonds.net                 August 29

A step-cut, 16.90-carat, D-color, internally flawless diamond ring with a pre-sale estimate of $1.6 million to $2.2 million will lead Bonhams’ fine jewelry sale in New York on September 19.The type-IIa diamond, set with round, brilliant-cut diamond shoulders, “embodies rarity according to every criterion by which a diamond is measured: color, cut, clarity and transparency,” said Susan Abeles, US head of jewelry at Bonhams.

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De Beers To Make Largest Investment In Diamond Marketing Since 2008
  IDEX                           August 29

De Beers Group has announced it will invest more than $140 million in marketing this year – its biggest such spend since 2008. The increased investment will be focused on generating further consumer demand for diamond jewelry in the leading markets globally, with the greatest spend targeted in the US, China and India.

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Sarine Tech To Offer Fully Automated Diamond Grading

The Diamond Loupe           August 29   

Sarine Technologies has announced it is, "expanding its services, adding 4Cs grading and diamond identification to its Sarine Profile Report." Using proprietary tools including its automated clarity, color, cut and light performance grading technologies along with advanced synthetic diamond and treatment detection methods,  

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Signet Jewelers to acquire R2Net to accelerate its customer-first omnichannel strategy                     Rough&Polished                          August 29

Signet Jewelers Limited, the world’s largest retailer of diamond jewelry, announced that it has agreed to acquire R2Net for $328 million in an all cash transaction. R2Net is the owner of JamesAllen.com, a fast-growing online jewelry retailer, 

What Set Up the Latest Bankruptcy?
Edahn Golan  August 28

... The thing is that it’s not just me – it’s the industry too. We don’t know where we are going, and that is the setup for a bankruptcy, a very disturbing thought.

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GemFind’s Complementary Website Analysis

Have you ever wondered why your competitors’ websites rank higher than yours on Google? Is it the way their website is coded, how often they’re blogging, the fact that their website is faster than yours, or that they have more keywords than you do? You can answer these questions (and more) with a free competitor analysis from GemFind!

What You Need to Know About Cartier’s Most Collectible Designs

Robb Report       August 28

Anyone with a passion for historical jewelry knows of Cartier’s Tutti Frutti design. First created in the 1920s, Cartier’s groundbreaking Tutti Frutti piece made its global debut in 1936, when the glamourous socialite Daisy Fellowes donned the multicolored gemstone necklace and made it famous. 

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Rare George Daniels’ piece lands in Sotheby’s in bid to secure £1.2m sale
WatchPro            August 29  

A step-cut, 16.90-carat, D-color, internally flawless diamond ring with a pre-sale estimate of $1.6 million to $2.2 million will lead Bonhams’ fine jewelry sale in New York on September 19. Named in honour of the American moon landing in 1969, the time piece is one of only two ever-made in the style and is unique in its inclusion of a chronograph and will be offered for an estimate of £1.2m to £1.8m.

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RIO TINTO UNVEILS THE ARGYLE EVERGLOW DIAMOND IN AUSTRALIA            The Israeli Diamond Industry  August 29

Rio Tinto has unveiled the largest Fancy Red diamond in the history of its Argyle Pink Diamonds Tender  The Argyle Everglow™  – during a special preview in Perth. Rio Tinto chief executive J-S Jacques said in a press release: “The market fundamentals for pink diamonds remain robust. 

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The seven engagement ring trends that are huge in 2017
The Jewellery Editor August 25
Fashion-savvy brides with a keen eye for aesthetics want an engagement ring that is as stylish as they are.An A simple and elegant solitaire is always going to be a classic choice, but if you’re looking for something more unique, there are plenty of unusual yet stylish ring designs out there. 

 JewelCloud Member Spotlight 

Contact GemFind to add products to your web site and Facebook page!

10 Wild Diamond Chains Rocked By Rap's Elite
 HIPHOP dx August 28
From Slick Rick and Ice-T to Lil Yachty and Tyler The Creator, rappers have always had an affinity for the tightest, iced-out chains. In particular, diamonds are a symbol of wealth, status and eliteness. The more there are, the more impressive the piece of jewelry is. 

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