GemFind Newsletter 4-28-2015

Do You Value Google Srearch

With a Mobile-Freindly, Responsive Website?

Google is officially favoring mobile-friendly websites and down ranking their non-responsive competitors. Websites built for smart phones and tablets are watching their websites climb to the top in mobile search. Do you value Google search with a mobile-friendly, responsive website?
Talk to GemFind today at at 1-800-373-4373 or email info@gemfind.com to see how we can make your website a top player.
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From Vicenzaoro Dubai: Yoko London

Brecken Branstrator National Jeweler April 28

The Though Yoko London already was making it a point to give the pearl an updated look, at Vicenzaoro Dubai the brand showcased new pieces that are leveraging some of the industry’s hottest trends. New contemporary jewelry included multi-finger rings, ear cuffs and ear jackets as well as ear threaders,

CIBJO to unveil Coral Commission at May congress

Sarah Louise Jordan Professional Jeweller April 28

The World Jewellery Confederation, also known as CIBJO, will release its special Coral Commission report at the 2015 CIBJO Congress in Brazil in May, with advice on how to preserve and develop trading in coral. The purpose of the CIBJO Coral Commission is to both preserve and develop trading in coral,

Moms to be Treated to Jewelry Worth $4.3 Billion this Mother’s Day

Danielle Max Idex April 28

According to NRF’s 2015 Mother’s Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $172.63 this year, up nearly $10 from $162.94 last year and the highest amount in the survey’s 12-year history. Total spending is expected to reach $21.2 billion.

WHAT'S NEW AT GEMFIND

Diamond Link® is now also available for Facebook!
Call Today at 800.373.4373 to get it installed to your Company’s Facebook.

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EDUCATION

Technology Changes Coming Your Way.

Pandora’s Emotional Mother’s Day Video Nets 25 Million Views

Emili Vesilind JCK

April 22

Pandora is having a banner week. The charm manufacturer debuted its U.S. e-comm site Tuesday. Now, a surprisingly touching video the company commissioned from Danish agency Malling Publications is going very viral. Like, supernova viral.

This morning, the week-old video, which markets the brand’s Unique Collection, had earned nearly 10 million views on YouTube and another 15 million and change on Facebook.

'Gotham' Star Erin Richards Wears Cleo Collar Necklace By Beth Farber

Anthony Demarco Jewelery News Network April 26

A necklace by jewelry artist Beth Farber shared the spotlight with the stars of the crime drama, Gotham.
The necklace is made of hand-woven 18k gold, black spinel and emerald beads with two large boulder peacock-colored opals as a centerpiece. The 15-inch collar is meant to be worn close at the neck.

Historic Pink Diamond Leads Sotheby’s Geneva May 12, 2015 Magnificent Jewels and Noble Jewels Sale

Lareef Samad InternetStone.com April 27

Sotheby’s Geneva Magnificent Jewels and Noble Jewels Sale coming up on May 12, 2015 promises to be an exciting and memorable event going by the impressive array of jewels and jewelry lined up for the auction

Sotheby’s Sells the Ultimate Emerald-Cut Diamond for $22.1 Million

stonechicky The Israeli Diamond Industry Blog April 27

The stone broke several records, as per Sotheby’s: it was the largest perfect diamond with a classic Emerald-cut ever sold at auction; it was the first 100+ carat perfect diamond sold at auction in New York; and it fetched the highest price for any colorless diamond auctioned in New York.

GETTING SOCIAL 101

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7 Website Usability Mistakes You Don’t Know You’re Making

Daniel Kedinger Web Marketing Today

April 28

Choosing the perfect colors, the best photos, and the sharpest headlines are all important, but it is a waste of your time if people can’t use the site. Check your site against these seven common mistakes to ensure you aren’t hindering users.

WHAT DATA CAN DO FOR YOU

Good Data is the Heart of a Successful Online Marketing Strategy

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15 Questions to Ask Before Hiring a Web Design and Development Partner

Tim Asimos , Business2Community

April 26

Selecting the right web design partner for your firm’s website redesign can be a challenging task. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision.