GemFind Newsletter 1-19-2016

Are you ranking with Google? In 2015, Google made changes that gave preference to mobile-friendly responsive sites.

"If you haven’t optimized your website for mobile traffic, you’re losing potential customers before they have a chance to walk through your door. That goes triple if you’re in the bridal business." - JCK Publishing Group

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5 Points on the Proposed Changes to the FTC Guide

Michelle Graff National Jeweler Jan. 19

The Federal Trade Commission has issued proposed revisions to the FTC Guides for the jewelry industry, which dictate the terms that can, and cannot, be used to market jewelry. A few key revisions are outlined below.

Lucara to Give Botswanans Opportunity to Name 1,111 Carat Diamond

David Brummer IDEX Jan. 19

Lucara Diamond Corp’s CEO William Lamb has announced that his company will hold a competition to name the 1,111 carat gem-quality diamond recovered in November, according to a report in The Voice.

Alex Shishlo Rough&Polished Jan. 19

The display of synthetic diamonds is strictly forbidden at the Antwerp Diamond Trade Fair, which will take January 31 – February 2, the AWDC informed. Since 2014, the main topic of discussion in all the diamond centers

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Metals Dealer Fined $200,000 for Not Following Patriot Act Rob Bates JCK Jan. 14

" In my opinion the reason this press release was issued is to put the industry on notice,” says Cecilia Gardner, president and CEO of the Jewelers Vigilance Committee (JVC), which follows Patriot Act–related issues.

Who is in JewelCloud®?

GemFind Newsletter weekly presents A Member Profile

Hearts On Fire is The World's Most Perfectly Cut Diamond® – but what does that really mean? Meet Glenn and Susan Rothman, the founders of Hearts On Fire and innovators behind the industry-changing brand. Learn about the Hearts On Fire diamond difference and how our diamond, craft and technology are truly like no other.

*For more information about listing Hearts On Fire products on your website or Facebook, please contact GemFind at 1-800.373.4373

‘Tiffany Setting’ Shines in New Ad Campaign

National Jeweler Jan. 15

The black-and-white ads, which will appear as both single- and double-page spreads, feature testimonials from the craftsmen who make the brand’s “Tiffany Setting” engagement ring, a single diamond held in place by six prongs.

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Jewels (And One More Watch) For Year Of The Monkey

Anthony Demarco Jewelry News Network Jan.15

It wasn’t easy finding jewels depicting monkeys, and more specifically the “fire monkey,” which is the animal to be celebrated for the upcoming Chinese New Year. The Lunar New Year or Spring Festival will be celebrated Feb. 8 this year.

Naomi Rougeau ELLE.com Jan. 18

When jewelry designer Isabel Encinias met ready-to-wear designer Mark Kroeker at a fashion party some two decades ago, the pair quickly bonded over their nomadic upbringings: Kroeker grew up between Istanbul and Tehran before moving to the States as a teen;

A Kashmir Sapphire Of Nearly 60 Carats Becomes International Mystery

NDTV Agence France-Presse Jan. 19

When Geneva-based jeweller Ronny Totah received an offer last November to view a rare Kashmir sapphire set for auction with an asking price of up to $12 million, his jaw dropped. "I looked at the certificate, and I had this feeling.

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Put More Color in Your Life…..and Your Business! Bill Boyajian

I work with a lot of jewelers and continue to be surprised and disappointed at the lack of colored gemstone jewelry in their stores. I love colored stones, as do most gemologists. That’s why I can’t understand why more independents, in particular, don’t carry as much colored stone jewelry as they should.

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Top Designers Create Bespoke Footballs to Commemorate Golden Anniversary of Super Bowl

The Jeweler Blog

Jan. 17

The NFL required the designers to use a “gold” theme to align with the precious metal’s traditional connection with 50th anniversaries. But, how they used the gold was totally up to them. While some used gold as the central motif, others used it as a glittering accent.

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The Colorful World of Diamonds: Explaining Diamond Color to Your Customers

Debra Greenstein RapNet Blog Jan.19

Diamonds come in many colors and many different shades. From white, to striking “fancies,” the choice of diamonds for your customer can be colorless or full of color, depending on their preference.

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