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According to National jeweler this week, in the U.S. market, engagement ring sales increased 19 percent year-over-year, from $46.4 million to $55.3 million. And since we all know that brides-to-be browse first online before going into your store, it's time that you asked yourself if your web presence is really doing its job of enticing your customer to walk into your store. If you're not showing a lot of bridal product on your website which reflects your in-store offering, then you are definitely missing out on the bridal opportunities.
Give us a call at 800-373-4373 for a free and no obligation evaluation of your web presence or to learn more about our digital marketing and web strategies including Diamond Search, Ring Builder(R) and JewelCloud (TM).
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JVC publishes guide to 'conflict' mineral act National Jeweler May 06, 2013
Though the act applies only to companies listed with the Securities and Exchange Commission (SEC), i.e., public companies, the JVC notes that the legislation will have far-reaching effects on the jewelry industry, as all companies in the supply chain of SEC-listed entities will have to investigate their own mineral sources if they want to continue doing business with SEC-listed companies. >>>
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Gold-price plunge leaves sellers digging for options
By Dan Nakaso Seattle Times May 04, 2013
Gold, that mythical commodity used as a symbol of love, wealth and power by ancient pharaohs, modern-day rappers and untold couples, suddenly plunged in value in recent weeks, tarnishing its luster for businesses, collectors and speculators. >>>
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Labs Grade Differently and Consumers Get Conned BY EDAHN GOLAN IDEX May 02, 2013
Do different gemological labs grade the same diamonds differently, and if they do, is it wrong? Ostensibly, why wouldn't they grade differently - there is no single standard, some of the grading is arguably subjective, and each lab is free to set its own internal standards. Who is to say that one lab is right, and the rest are wrong? >>>
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Average Shopper Budgets $101 for Mother's Day Jewelry Gift
By Jeff Miller
Diamonds.net
May 01, 2013
The National Retail Federation's (NRF) Mother's Day survey, conducted by BIGinsight, revealed that expected spending on gifts and outings this year will increase 11 percent year on year to $168.94 per shopper. >>>
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What I Learned at the LINK Jewelry Summit in Vienna
By Victoria Gomelsky . JCK May 06, 2013
It's been nearly two weeks since the LINK Jewelry Summit concluded in Vienna on April 24 and I'm still processing all the interesting ideas that came out of it. Before I arrived in Vienna, my fear was that the event was going to be a poorly disguised commercial for Swarovski, its sole sponsor. >>>
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The need for greater mobility
By Michelle Graff National Jeweler May 06, 2013
We've published a few columns and articles this year on the growing importance of mobile commerce, also known as "m-commerce," in today's marketplace. Among them were two pieces by columnist Tom Marciw, media director with Fruchtman Marketing. >>>
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Tiffany, Costco Sue Each Other Over Diamond Rings
By Elizabeth Licata The Gloss May 04, 2013
The Tiffany Costco lawsuit drama started when Costco started selling "Tiffany" engagement rings. Tiffany's called shenanigans and filed a multimillion-dollar lawsuit against the big-box discount chain for trademark infringement, saying the famous jewelry line had absolutely nothing to do with Costco's rings. >>>
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How Can Jewelers Tell If Their Social Media Plan Is Working?
By Daniel Ford JCK May 06, 2013
Determining whether a brand's social media ROI is still a blend of art and science. However, Small Business Trends put together a list of 30 things a business can look for to see how successful their social media plan is. The most important takeaway is a company needs to listen and interact with consumers on social media. >>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2013 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website with all the social sharing features. http://www.ringbuilder.com
One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
How to Make your Local Website More Findable By Andy Curry Web Marketing Today May 03, 2013
If you're attempting to make your website findable on search engines, the keywords you use are critical to your success. Let's say you are a dentist in Los Angeles practicing general dentistry, Invisalign teeth straightening, and dental implants. >>>
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Five Ecommerce Trends You Need to Pay Attention to in 2013
By Laura Lake About.com Guide May 05, 2013
As business owners or even marketers we are always on the lookout to learn how to remain profitable and competitive in the market place. The landscape in doing that often changes, especially in the digital world. If we take our eye off of the ball we can lose marketshare overnight. >>>
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Featured GemFind Designer
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| Since its inception in 1944 by Mr. William Levine, William Levine Inc. has been a powerhouse in the loose diamond business. During the early years, Mr. Levine established an Antwerp office and created an increasingly important presence in the Israeli diamond market. After WWII, it was the diamond house of William Levine Inc. that pioneered the practice of giving generous memo terms to jewelers. >>> |
Strategies for competing with the Majors for Bridal Sales
By George Prout
Southern Jewelry News May 2013
Like it or not, you are in direct competition with the Major Chains and Department Stores for engagement ring sales. If growing the bridal component of your business is an important objective, then the extent to which you'll accomplish your goal will be dependent on the development of an effective strategy. >>>
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Manufacturing Diamond Jewelry On The Really Cheap
By stonechicky The Israeli Diamond Industry Blog May 06
, 2013
In the developed world in recent decades, manufacturing centers for polished diamond jewelry - in fact, manufacturing centers for just about every type of product - have been in a race to the bottom of the pay scale. >>>
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