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The Spring equinox this week commemorates the time of year when the number of day time hours surpasses the number of night time hours, and is the official end of Winter and the welcome to Spring. It's now time to clean house and make room in your marketing budget for revamping your online presence in 2013. The first order of business is a new website with lots of products and social connectivity and 'responsive' web design. When that's in place, the marketing budget needs to be directed to social media and search engine optimization.
Give us a call at 800-373-4373 for a free and no obligation evaluation of your web presence. Ask about one-on-one demonstration of GF apps like
Diamond Search,
Ring Builder and the
JewelCloud, and for a healthy conversation about our
SMO and
SEO programs. Start executing online plans in the Spring so you be up and running by the Summer and well in advance of the holiday season.
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US Diamond Bourse President Marks Diamond Week Opening Ceremony The Israeli Diamond Industry March 18, 2013
While much of Israel is waiting for the US President Barack Obama to arrive in the country, Israelis in the packed trading hall of the Israel Diamond Exchange were treated to a welcome from a different sort of US President - Reuven Kaufman, President of the Diamond Dealers Club of New York. >>>
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Lucara Recovers 239 Carat Diamond Jewelryne.ws March 18, 2013
Lucara Diamond Copr. is very pleased to announce the recovery of a 239.2 carat diamond from its Karowe Mine in Botswana. In addition to the recovery of this exceptional gem, two more large stones weighing 124.0 carats and 71.1 carats have also been recovered. >>>
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Bank Pains
By Avi Krawitz
Diamonds.net March 16, 2013
There is an increasing unease in the diamond trade that the banks are reducing their exposure to the industry. For a trade so heavily reliant on credit, the concern is justified. The banks are taking a more cautious approach to lending, not only to the diamond sector, but as a result of changes affecting their own operations. >>>
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Report: Retailers targeted more off-premises
By Michelle Graff National Jeweler March 15, 2013
Though dollar losses from jewelry crime declined in 2012, overall crime increased as did incidences involving jewelers being targeted at locations outside of their stores, the Jewelers' Security Alliance (JSA) annual report shows. >>>
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Undisclosed and still unpunished
By Michelle Graff National Jeweler March 15, 2013
The lawsuit filed by one-time Gemesis CEO Stephen Lux against his former company in U.S. Circuit Court in Florida is ongoing, with the latest filing in the case coming earlier this month. On March 1, Gemesis Diamond Company (f/k/a The Gemesis Corporation) filed a motion to disqualify Spivey & Fallon, P.A. as co-counsel for Lux namely because one of the partners in the firm, Cynthia L. Fallon, is Lux's wife. >>>
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The Retailer's Perspective - You were warned!
By Chuck Koehler Southern Jewelry News
I know a lot of business owners will disagree with me, but I don't want everyone that walks through my front door or calls me on the phone to be my customer. And, I don't agree with that age old saying, "The customer is always right." I've been doing this jewelry thing for 35 years. >>>
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How Websites Can Take a Page From Print
By Tanya Dukes March 2013 issue of JCK magazine
Imagine a website with bite-size stories on the latest style trends from the street, a top model's favorite things, and a roundup of emerging jewelry designers. Sounds like the latest editorial from a glossy consumer magazine, right? Right-but not quite. >>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers The new 2013 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website with all the social sharing features. http://www.ringbuilder.com One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. |
How to Find-and Vet-a Publicist Who Can Get Your Jewelry on Celebrities By Emili Vesilind JCK March 15, 2013
Carrie Soucy, president of Miamore Communications, which represents Thistle & Bee, Mary Esses, CJ Recht, and Leon Megé, among other bauble brands, shares her tips on how to find and vet a PR professional who can actually get your wares on a celebrity. >>>
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10 Social Media Ailments and Remedies, Part 2
By Yasmin Bendror Web Marketing Today March 15, 2013
Editor's Note: This is Part 2 of a 2-part series on overcoming obstacles in social media marketing. Part 1 we published previously. Many businesses seek social media success. But attaining it can be complicated. Here are five more social-media-marketing ailments and their remedies. >>>
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Featured GemFind Designer
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A
The Mazza family's involvement with the jewelry industry dates back almost two centuries. Starting in the 1840's the Mazza family worked with coral, which they harvested and hand carved in Italy. At the turn of the century Louis Mazza left Europe to import gems and Mazza carvings to the United States. In the years from 1950 to 1960 his four sons joined the business as it expanded.
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Best Way to Apologize?
By Bruna Martinuzzi OPEN Forum March 18
, 2013
Marshall Goldsmith, one of the world's leading executive coaches, said, "I regard apologizing as the most magical, healing, restorative gesture human beings can make." In his book, What Got You Here Won't Get You There, Marshall lists the refusal to express regret and to apologize as one of the top 20 transactional flaws performed by one person against another. >>>
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Jewelers of America Announces Winners of National Retailer Design Competition
Jewelers of America
Jewelers of America (JA), the national trade association for businesses serving the fine jewelry retail marketplace, held its annual national retailer design competition at the JA New York Winter Show, February 24-26, 2013. >>>
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