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In This Issue JA Cancels Two Days of Show Virtual Tour to BaselPreziose Factory The power of off-price Scientists Discover Way to Turn Gold and Silver Different Colors Social Media Marketing #1 for B2B Marketers Five B2B sales lessons companies learn the hard way Accurate Timing Affects Email Marketing Success 4 More October Holiday Survival Tips Bricks & Mortar Guide for the Internet Perplexed Article Headline If I only had one bullet
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Industry Statistics
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Jewelers Vigilance
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Our prayers are out to all those east coasters in the face of Hurricane Sandy.
These kind of slow and rainy weeks are the perfect opportunity to focus on infrastructure
and marketing plans. If you missed our webinar last week, feel free to give us a call at 800-373-4373 to set an appointment to learn our new JewelCloud CRM and Virtual Inventory Management app. These tools can easily be installed into your current website in less than 60 minutes and overnight you can improve your website visitor engagement and drive more traffic to your store. From a loose diamond inventory search to Ring Builder and Stud Builder to designer brands that you carry.. its the perfect time to give your website a boost to drive more business your way this holiday season. Mention this announcement and there monthly fees for all apps will be waived until January 2013.
Give us a call at 800-373-4373 for a no obligation evaluation
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JA Cancels
Two Days of Show
JCK
Oct. 28 , 2012
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Because of the expected weather emergency posed by Hurricane Sandy,
organizers have canceled the JA Special Delivery show for Monday, Oct. 29 and Tuesday,
Oct. 30, the show announced on its website. href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RRUNCK_pzOY2PinCXM5ZaA8Lt4DmU-4b5GtJOrWc2HYrpk1K1XekFwyibu8asfyYDhowPMyYkUuUm_UJ4sYFbvCpVe551gs00="
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Virtual Tour to BaselPreziose Factory
By Veronica Novoselova Rough&Polished
October 29, 2012
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visit and see a model jewelry factory where production is based on state-of-the-art
technology. BaselPreziose, a jewelry manufacturer with more than 33 years of experience
under its belt, has opened one of its factories in Sao Paolo, Brazil.
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Please click here 800-373-4373
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The power of off-price
By Michelle
Graff
National
Jeweler
October 29, 2012
name="ACCOUNT.IMAGE.3007" style="text-align: left;"> During the summer, I wrote a story about the re-launch of the Bailey Banks &
Biddle chain. One of main points imparted on me during the interview by Paul Leonard,
part of the team of executives who attempted to re-boot the brand, was the chain's
focus on expanding into outlets. href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3TsFl5Z2mUIV8Gec_-egCVaJD84yL92568Rt26MDMHSCR3whq7vOGt833X3XhSA4sxBcTIUWSJQ0akoDJZ15edQrnxts5MBPE-DV-rMt13Mr33uTBTSpVVnVSu-jogRszcHMQ6laEyCsvtoCH-L2_-XRojBRoCp-C6FqNrMPfM5BA-xBtpJICQc1htRLS-XW6nOfI4lRcDa-RkAYT13eXeTpB983xA-672slLasFn1hAORFdBMrQLKUrovqvDE89bcNv82dmQTHwQ=="
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>>>
GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RRUNCK_pzOY2ZQxcQVpWP3M7G5Vqa_XoV4kqIkulvgerkbBbPFFpKEKpBtiI4IWbeD7Ct-KfMnPNpFphDUFbyv"
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Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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Scientists Discover Way to Turn Gold and Silver Different Colors
By Rob Bates
JCK
Oct. 25, 2012
name="ACCOUNT.IMAGE.2999" style="text-align: left;">
Coming to your store someday...red gold? Blue silver? Scientists at the University
of Southampton in the United Kingdom say they have discovered a method that can
make metals appear to be different colors. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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By Susan Ward
About.com Guide
Oct.28, 2012
name="ACCOUNT.IMAGE.3012">
Is yours a B2B business? And if so, so you use social media to market your business
more than any other marketing strategy? That's one of the findings from a new report
from the Content Marketing Institute (CMI); eighty-seven percent of business-to-business
(B2B) marketers are using social media marketing. href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RIzJ8aTtI6zBq79Ob17NWnkSW-aSgoDJM9Fgp5iUzHgE3l0Cl4Ytku5NWQHUhNlHUZLxe2KBq8wpKvaljCa-zlREvbgQrv90RQSSXLVXnaW1N3xniNbNGtXcx8Vs4L-sln2o1txio6CkOE-zeyX3mY"
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name="ACCOUNT.IMAGE.3010"> Old World Chain Inc was established
in the year 1977. A top class producer and importer of classic gold jewelry. OWC
specializes in the creation of 18 karat gold jewelry with typically classic designs
and patterns. The collection boasts of bracelets, necklaces, earrings and chains
that are further enhanced with diamonds or gemstones. Such timeless pieces revel
in the admiration of their owners and others. They create jewelry that has become
heirloom, handed down to the next generation of jewelry lovers. linktype="1" href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RRUNCK_pzOYx2DbyAQOPT0dskIJWstvsu3EWIsCYllEd6tQ4u3tDyUA1AAsCZ_1mZ6JZbIUvKqJkDOhOrNjXskiaYH_Q52D0f5PJacWxOWpRrSdRQAlmt44BvE_G0EXVxou8sHdN_Q4yddIskqICNUrYPtHA3MZBxiOQdDPHIb0A=="
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text-decoration: underline;">>>>
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Five B2B sales lessons companies learn the hard way
By Patricio
Robles
OpenForum
Oct. 25, 2012
name="ACCOUNT.IMAGE.3006" style="text-align: left;">
Unfortunately, selling successfully is often easier than it looks and there are
a number of hard truths companies are likely to encounter at some part of the sales
cycle. Here are five of the most important lessons... href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3Sebec4v9tMPMM_7TUDAPYAIF3Q5g5TUyzzKzqqtMUeWKLkLlApbkBWr9c76rkgDs3LVtczC1x9Jwvl-2XTuOvZ5Y361sji22RF-TaLB9JE7ugkL-N3JG1sthvO9-xZnQhhJbx5rcq-uR_bepb-kTv1neKJIgQ4ofAoWp3HEa3mPdBtN6bgs3RJ"
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Accurate Timing Affects Email
Marketing Success
Business.com
Oct. 26 , 2012
name="ACCOUNT.IMAGE.3000" style="text-align: left;"> In order to boost brand goals, make sure the timing of your email marketing campaigns
is on point and on schedule. In a September StrongMail study, US marketers indicated
that being able to ensure emails arrived during a specific time window increased
engagement and their overall ability to run certain kinds of promotions that were
dependent on timing. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>
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By
JCK Staff
JCK
Oct. 25, 2012
name="ACCOUNT.IMAGE.3001" style="text-align: left;">
JCK's 2012 Holiday Survival Guide is chock-full of tips from experts in marketing,
social media, publicity, sales, and other critical areas of operations to get your
business in shape for seasonal success. Our editors were so inundated with advice
for retailers that we couldn't fit them all into the October issue. Here are four
more that you and your business shouldn't miss: href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RRUNCK_pzOY2PinCXM5ZaA8Lt4DmU-4b5GtJOrWc2HYqKQ7ZaH0t18U7w9sSKW35MWJ9ZwoV_KoYN-c0-Z_SxpS62TNCFHq0A-eE_npzc2lw=="
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Diamonds, the Crystalline Chameleons
By stonechicky
The Israeli Diamond Industry Blog
October 29, 2012
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Diamonds industrialists are so ecological that they're coming up with ways
to convert the precious gems into just about any old thing, from clothes to computers.
But they're also aspiring alchemists, trying to turn any carbon-based object that
comes to mind into diamonds. href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RUsWXLcTTVb_5sBKMGShVxzRcO-XElIlc3F-NWNfABq5x2E33z1aeMiAmX-vQ8znzIqXwULzEFRKx1_LWZKncnLdMZk6zTMvca3Aq6TdrRnCXSboJC3ETd"
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a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
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By Daniel
Ford
JCK
Oct. 27, 2012
name="ACCOUNT.IMAGE.3003" style="text-align: left;">
With e-commerce, mobile marketing, and social media becoming more ingrained in our
everyday lives, my message has consistently been for jewelers to embrace some form
of these new consumer-driven forces before loyal consumers leave them behind for
good. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">
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If I only had one bullet...
By Bill Warren
Southern Jewelry News
October 2012
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Imagine if you will that you are back in the old days of the wild, wild west.The
bad guys have you pinned down and boxed in within a canyon.Gun fire blazes all around
you and bullets are whizzing by your head.You want to fire back, so you reach for
your trusty rifle but its empty. linktype="1" href="http://r20.rs6.net/tn.jsp?e=0018IVkuDAYOIepO5XRyq1sc3scFBm8npE4kPHFzDasaXy2_OR37tnBfXA13vNlKxxwY1mRDTQoI3RRUNCK_pzOY9S1PiE_CSjM-WFRoBeJQ1wOSdGDHgH7nGF_NmZr7x14_JXU3quDmkDQOzALcXHaWU5d-_Hc_V87V8TO6zgtzXpJWX6mbvud1tjIUGptnHCf8GMELYoD_KTZApGcOidldw=="
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