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In This Issue
High-End Caution
Interview With New Jewelers of America Head Dave Bonaparte
Setting Limits - Two jewelers, two losses... two insurance policies
Yes, People Will Buy Diamonds Over Their Phones
5 Tips for Getting the Most Out of Online Advertising
JA's New Designer Gallery brings fresh designs to the table
Jewellers just wanna have fun
A Machine That Makes Diamond Juice
Fabulous, Cabulous! 10 Tips for Buying Cabochons for Your Art Jewelry
Designs
Google Analytics - A Marketing Must-Have for Businesses
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Jewelers Vigilance
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Ahhhhhh.... the sweet summer month of August. It a time for rest, vacation
and most importantly spending time with family before the hecticness of Back to
School. At GemFind, we're busy getting our house in order for new online marketing campaigns
and new website development programs. We'd like to welcome the newest member
of GemFind team, Project Manager Steve Moller who bring with him truly expert skills
in Magento website development. Welcome Steve, we're very excited to have
you on board. Give us a call at 800-373-4373 for a free and no obligation evaluation
of your online marketing presence and to learn more about our websites and digital
marketing services.
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High-End Caution
By Avi
Krawitz
Diamonds.net
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Aug 3, 2012
name="ACCOUNT.IMAGE.2845" style="text-align: left;">
There is somewhat of a dichotomy present in the high-end diamond sector. While the
European luxury jewelry and watch companies continue to post strong growth, suppliers
of diamonds used by this sector have noted a sharp slowdown in demand. linktype="1" href="http://r20.rs6.net/tn.jsp?e=0015z4JBGNIQ2Jw5hixTy7t_zyq4dcrg8Zvcu9Jxovb0PYyeGt7QsXA0ZFSU3II5ipr5o1B8zGqwXND-DSLjSRCTWFptlVBFvdvdgKlOpVknSPOtbkmKdIK31H-vYMbSVbzLJ7DWAhHCCBVkDm9vY1KJGhUcD0W000rhxfAy5-iJtCIaxUET9hY13NX5qcMRcvph_22eSZ8bbes0kW2PhfkYA=="
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alt="GemFind Diamond Link" name="ACCOUNT.IMAGE.1878">
shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information,
Please click here
800-373-4373
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Interview With New Jewelers of America
Head Dave Bonaparte
By Rob Bates
JCK
July 30, 2012
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After 15 years heading the JCK trade show division (with the last three also overseeing
JCK magazine), Dave Bonaparte is moving on to the one of the most prestigious positions
in our industry: president and CEO of Jewelers of America. Bonaparte begins his
new role in October, working alongside current CEO Matt Runci. linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0015z4JBGNIQ2Jw5hixTy7t_zyq4dcrg8Zvcu9Jxovb0PYyeGt7QsXA0ZFSU3II5ipr5o1B8zGqwXND-DSLjSRCTT46aBFApiHhfjdKFyyAIr6Tpbg-vgR54Rf3m8Yxve57R2rsaR6wCd6lgUpPNfKccE7k3y688lINaZoOv2-yaPnQcHe9X-oN3YRBGG_GaEe1N87OkjSmmzLl1Mz45yDZ_kUpZFigtw4M8Ry7nrfYuUM="
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>>>
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Please Visit Our Website
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The Best Policy:
Setting Limits - Two jewelers, two losses... two insurance policies
By Bob Carroll
Southern Jewelry News
August 02, 2012
name="ACCOUNT.IMAGE.2842" style="text-align: left;">
1. Amy Thist never saw a need to carry anything other than standard business
insurance for her jewelry business, and so she purchased a "business package" policy
that provided general business liability insurance along with $475,000 on her "Business
Personal Property." track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">
>>>
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Yes, People Will Buy Diamonds Over Their Phones By
Rob Bates
JCK
August 3, 2012
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name="ACCOUNT.IMAGE.2841" style="text-align: left;">
Just as the debate a decade ago about whether consumers will buy high-priced
jewelry over the Internet was settled, it's now clear that a growing number of consumers
are willing to buy diamonds over their smartphones. shape="rect" href="http://r20.rs6.net/tn.jsp?e=0015z4JBGNIQ2Jw5hixTy7t_zyq4dcrg8Zvcu9Jxovb0PYyeGt7QsXA0ZFSU3II5ipr5o1B8zGqwXND-DSLjSRCTT46aBFApiHhfjdKFyyAIr6Tpbg-vgR54Rf3m8Yxve57R2rsaR6wCd6lgUpPNfKccJ-lGgoF8YjWTBJsA9hwX95Ayq2lKpIkzwfWG0qsJm9nimfQnEZsEUroh_H5SUHwonKLQS7aGOgEUHTgywaZxZ_5F3eam6z7TsInx84T-Zr0XfnQVN2AHhJ6lh0-g0-L1vTTzPqQm6FJmzZUr02CBknH2EkVlkFiUsUirJxG3Am7at3UBxvcGs2lqQJpt2_eVChj6eSI0vdtxFRG8M2vKAwE19LaYul4dqtvkC9KvBw5"
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>>>
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GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
retailers and diamond dealers - has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler's new or existing website.
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name="ACCOUNT.IMAGE.1737" src="https://origin.ih.constantcontact.com/fs035/1011296390367/img/1737.jpg"
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One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler's website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=0015z4JBGNIQ2Jw5hixTy7t_zyq4dcrg8Zvcu9Jxovb0PYyeGt7QsXA0ZFSU3II5ipr5o1B8zGqwXND-DSLjSRCTTWdikEurmiGpjCHDSojZ2wJeCd6m8rMxh84irZHTR6CTKtY9GTNybj6mqPI_KrTcDfwPi1RnjJX"
track="on" style="color: rgb(119, 119, 119);">more...
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
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5 Tips for Getting the Most Out
of Online Advertising By John Jantsch
Founder
OPENForum
August 06, 2012
name="ACCOUNT.IMAGE.2846" style="text-align: left;"> Online advertising is quickly becoming the main advertising platform for all businesses.
A study by Pew estimates that income from digital advertising will increase by 40
percent between 2011 and 2015. Within the next four years, online advertising could
soon overtake all other forms of promotion. href="http://r20.rs6.net/tn.jsp?e=0015z4JBGNIQ2Jw5hixTy7t_zyq4dcrg8Zvcu9Jxovb0PYyeGt7QsXA0ZFSU3II5ipr5o1B8zGqwXND-DSLjSRCTVeQtI_3hjxaRo--CetVVBqiolN8fbNYcRHppeKkG6AofcXzuQk0KQoOtZsiAc9fqRcz1IyxCdUmYZkY8RScxczLCdjdsluPtnVZTwgBM1YgqmxzaLIGB8Q="
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JA's New Designer Gallery brings fresh designs to the table
By Hannah
Connorton
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National Jeweler
August 02, 2012
name="ACCOUNT.IMAGE.2844" style="text-align: left;">
The New Designer
Gallery pavilion at the JA New York Summer Show is exciting. The entire show in
itself is exciting, with a plethora of designs to see, but the NDG offers show-goers
something different--jewelry makers who are truly fresh, sometimes exhibiting their
collections in a tradeshow setting for the first time, energetic and eager to share
what they've got.
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Featured GemFind Designer
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shape="rect" track="on" class="imgCaptionAnchor">
name="ACCOUNT.IMAGE.2848" style="text-align: left;"> shape="rect" track="on" class="imgCaptionAnchor">
name="ACCOUNT.IMAGE.2847" style="text-align: left;"> damaso is one of Europe's leading manufacturers
of fine jewellery. The experience of more than 30 years and our dynamic spirit are
the reasons of a continual development. Our collections are sold all over the world,
due to the excellent craftwork and high quality standard of our pieces, combined
with very attractive designs and our aim of giving always the best professional
service.
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class="ArticleBorder">
Jewellers just wanna have fun
By Rachael Taylor
.Professional
Jeweller
August 06, 2012
name="ACCOUNT.IMAGE.2840" style="text-align: left;">
Sometimes in life you just need to let go and have a bit of fun, and it's a strategy
that would seem to be paying off for many retailers.
In an ideal world most jewellers would prefer to be dealing with only precious metals
and the finest natural gemstones, but in recent years this has become a less fortuitous
path. track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">
>>>
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display: table;">
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name="ACCOUNT.IMAGE.2827">
shape="rect" track="on" style="color: rgb(102, 102, 102); font-style: italic;
text-decoration: underline;">Free Access
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display: table;" class="ArticleBorder">
A Machine That Makes Diamond
Juice
By
style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> stonechicky
style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">
The Israeli Diamond
Industry Blog
August 06, 2012
.
name="ACCOUNT.IMAGE.2839" style="text-align: left;"> Sometimes I long for the days of yore, when you had to grind your own wheat
into flour and there was no iPhone app to explain how. But you also had to get close
enough to your mortal enemy to hear his voice before you had a chance to kill him,
or be killed by him. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">
Need more traffic to your website?
Getting ranked on the search engines is not
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
GemFind performs Search Engine Optimizations
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
Download a free brochure, please
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call us at 800-373-4373
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Fabulous, Cabulous! 10 Tips for Buying Cabochons for Your Art Jewelry
Designs
By TammyJones
Jewelry Making Daily
August 06, 2012
name="ACCOUNT.IMAGE.2838" style="text-align: left;">
The earth makes beautiful things. With heat, pressure, and time, raw planetary stuff
eventually morphs into fantastic minerals of every color, size, and shape. In their
natural forms they are unbelievably beautiful, and for some, the story stops here,
but in the hands of a talented lapidary, some minerals can be shaped and polished
into exquisite gems suitable for jewelry. href="http://r20.rs6.net/tn.jsp?e=0015z4JBGNIQ2Jw5hixTy7t_zyq4dcrg8Zvcu9Jxovb0PYyeGt7QsXA0ZFSU3II5ipr5o1B8zGqwXND-DSLjSRCTZevZBwpjvNTp19NRMPkxKxe5wG2jXPcQWx2PQFB3huyA-uQgRya4Q2js5V-Ik9vXdlMfaMPQtpM85kEFMZTfsguXzq8WnscORK6lpQrUivoF5r6tTHViNPrYPG73I3vaYyBBeQkY8xEXuA6em3i0I9QS5shvGqxiOsA7RHkc0uS3CdbZb1HPDw="
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>>>
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Google Analytics - A Marketing Must-Have for Businesses
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By
Laura Lake
About.com Guide
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Tracking is a vital part to marketing. If we don't know what we are doing
that works and what we are doing that doesn't work we are just guessing. With that
being said many companies are depending more and more on online marketing efforts.
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