--- title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-07-31" description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-07-31" image: https://blog.gemfind.com/hubfs/Imported_Blog_Media/2774.jpg --- | | | --- | | ![](https://blog.gemfind.com/blog-test/Images/spacer.gif) | # GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-07-31 July 30, 2012 [Alex](https://blog.gemfind.com/blog-test/author/alex) [0 Comments](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#comments-listing) Share on: - [mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31](mailto:?body=https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31) | | | --- | | id="content\_LETTER.BLOCK1" tabindex="0" style="display: table; background-color: rgb(119, 119, 119);"> shape="rect" track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2774" style="text-align: left;">   GemFind Weekly Newsletter July 31, 2012   id="content\_LETTER.BLOCK2" tabindex="0" style="background-color: rgb(119, 119, 119); display: table; margin: 1px 0pt;"> | | linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp\_Ay83Vvh8dnwZ4p1mzG7xD" shape="rect" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Home linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp-rL-1lvGhLelS-2NSYa9HF" shape="rect" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">        Why Gemfind         shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Services       target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp9wdrh-hHyiRqa4Eo-PtmoY" shape="rect" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">   Directory target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp-wYLL03\_k2ENh1YYKyy7urard6JfJhotU=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         News target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp\_l9LxPvfTWA\_E8TLzeYWtXzuTdFZE87kQ=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Shows target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp8rCP4yC9WjqY8Gic3vLnnTZbH7WcBdmVM=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         Company Info          linktype="link" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWL4C\_6MR0LAECGro965UAp8rCP4yC9WjqQWbO6HHwkyZvCsOq-hV3gk=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Contact style="font-family: 'Times New Roman'; font-weight: bold;">  | | | | --- | style="background-color: #EAEAEA; margin-bottom: 10px;"> **In This Issue** [Dilip Mehta: Fundamentals for the diamond industry remain strong. However,](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK10) [L.A. Designer's Jewelry Graces First Lady Obama at Buckingham Palace](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK11) [Jewelry Trends 2012: 12 New Pieces With Pyrite.](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK13) [7 Ways You're Wasting Time and Don't Even Know It](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK15) [That Certain Sparkle: A Lighting Expert Reveals Common Mistakes Jewelers Make](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK16) [Why You Shouldn't Buy New Followers For Your Business](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK19) [Olympic melt session](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK17) [Practice the Gem Cutter's Magic: Faceting a Gemstone with a Pattern](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK22) [Olympic Swimmer Wins Gold, Can't Wear Diamonds](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK23) [The Strategies of Marketing May Change, but the Rules Never Will](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK25) [Social Media Impacts Search Marketing and Results](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-07-31#LETTER.BLOCK26) width="100%" id="content\_LETTER.BLOCK7" tabindex="0" style="margin-bottom: 10px; border-color: #FFFFFF; border-width: 1px; border-style: solid; background-color: rgb(179, 179, 179);"> | **GF Services ** shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Headline News shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Current News shape="rect" track="on" style="color: rgb(119, 119, 119);">Diamond Search shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Diamond Link shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Ring Builder shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Jewelry link shape="rect" track="on" style="color: rgb(119, 119, 119);">Website Design shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Access shape="rect" track="on" style="color: rgb(119, 119, 119);">Gemfind.com Affiliation shape="rect" track="on" style="color: rgb(119, 119, 119);">Jewelry Industry Jobs | | --- |   datapagesize="0" aria-level="0" tabindex="0" aria-setsize="0" aria-posinset="0" id="content\_LETTER.BLOCK8" style="background-color: #EAEAEA; margin-bottom: 10px;"> **href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPxgHRSFpQpEAiKK0XE4TwUT\_vlKoIMN-oib1mE8qKbt0Q==" track="on" style="text-decoration: none;"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/51-61.jpg?width=140&height=51&name=51-61.jpg) alt="IGI logo" name="ACCOUNT.IMAGE.51">** **Quick Links** href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPxgHRSFpQpEAiKK0XE4TwUT\_vlKoIMN-oib1mE8qKbt0Q==" track="on" style="text-decoration: none; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">IGI href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPxFVNUA3FNpK7kntst3Z4fQH24eHNX69Og=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">GIA track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">AGTA  href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWHKNTggwki8d4337j-G0VSQ=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">KITCO href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWI1ZonLH05mC0qkL37mwB0xs\_MsboEB5HHMt6108r7jTWutWAiuIqPM=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">Jewelers Security shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPwhMejH7vOeL9T85FCfz06U4PS\_cV0h8fHJXeLGf5N78p9UDPIFvsss" style="color: rgb(119, 119, 119); text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif';"> Industry Statistics shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWLdyD0a6mI5JTUDPiGqssSUB7h5MmIlC7Q==" track="on" style="color: rgb(119, 119, 119); text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif';"> Jewelers Vigilance id="content\_LETTER.BLOCK9" tabindex="0" style="margin-bottom: 10px; background-color: rgb(179, 179, 179);"> shape="rect" track="on"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/news1_ml_gold-1.jpg?width=104&height=96&name=news1_ml_gold-1.jpg) alt="Join Our Mailing List" optionname="NEWS1\_FGIMG">  |   | | --- | | width="100%" id="content\_LETTER.BLOCK8" style="background-color: rgb(237, 235, 235);"> | | --- | | ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2520.jpg?width=460&height=28&name=2520.jpg) name="ACCOUNT.IMAGE.2520"> I walked the JA Show in New York this week .. met with a few accounts... and generally talked to a lot of people.  The vibe on all sides is that business people are getting ready to make decisions on lots of new relationships.  That's the key word... Relationships.  Gone are the days of a retailer opening a new line based soley on product, or a vendor opening an account just because he needs someone in the area.  Today's its about the big picture.. Its about partnering with suppliers, retailers and service providers who deliver added value and who understand that its about return in investment. Give us call at 800-373-4373 to learn about our new technology and digital marketing programs... We know what it takes to be a great partner today. | width="100%" id="content\_LETTER.BLOCK17" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2505.jpg?width=497&name=2505.jpg) name="ACCOUNT.IMAGE.2505"> width="100%" id="content\_LETTER.BLOCK10" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Dilip Mehta: Fundamentals for the diamond industry remain strong. However,...** By Alex Shishlo                                   Rough&Polished                            July 30, 2012        shape="rect" track="on" style="color: rgb(153, 153, 119) ! important; font-style: italic; text-decoration: underline ! important;"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2828.jpg?width=45&height=67&name=2828.jpg) name="ACCOUNT.IMAGE.2828" style="text-align: left;"> shape="rect" track="on" style="color: rgb(153, 153, 119) ! important;"> Dilip Mehta, CEO of Rosy Blue, a long-time DTC sightholder and one of the world's largest diamond manufacturers having close relationships with all the major mining houses, including De Beers and ALROSA, described the current state of the diamond market in his interview to our correspondent in Brussels. href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWACVxJe-tGJ\_LPM\_G0UPo4O1JuLXxXSfDExgChLFgJ7sSrRji2WEENUCfldOV2iG\_bdg2gGGpITo" shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK11" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **L.A. Designer's Jewelry Graces First Lady Obama at Buckingham Palace** By Azaara Inc.                                 The Sacramento Bee                 July 17, 2012                       ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2826.jpg?width=47&height=64&name=2826.jpg) name="ACCOUNT.IMAGE.2826" style="text-align: left;"> On July 27th, 2012, Mrs. Obama was in London to attend opening ceremonies of the 2012 Summer Olympic Games. In a Heads of State dinner with Queen Elizabeth and Kate Middleton at Buckingham Palace, all eyes were on the First Lady. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWNvsuqLwUttQb6vgVCWfYDwcq1dhq-1SPg6a4qdefQR23u5aqd9GKKjoT1obWBS-h0vLVDcict1fMmOBpdDzvKFh-j56BbpE\_QzZ3\_VAzwC-ViAeT30pw-g=" shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">>>>   width="100%" id="content\_LETTER.BLOCK14" tabindex="0" style="background-color: rgb(152, 152, 152);"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1878.jpg?width=460&height=159&name=1878.jpg) alt="GemFind Diamond Link" name="ACCOUNT.IMAGE.1878"> shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information, Please click here   800-373-4373   width="100%" id="content\_LETTER.BLOCK13" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Jewelry Trends 2012: 12 New Pieces With Pyrite** By Jennifer Heebner                                   JCK                                    July 27, 2012     shape="rect" track="on" style="color: rgb(153, 153, 119) ! important; font-style: italic; text-decoration: underline ! important;"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2824.jpg?width=81&height=81&name=2824.jpg) name="ACCOUNT.IMAGE.2824" style="text-align: left;"> shape="rect" track="on" style="color: rgb(153, 153, 119) ! important;"> The funky-looking metallic mineral found in cube or pyritohedral form in nature has popped up in a multitude of jewelry collections this year. Pyrite, containing iron disulfide, has been referred to as "fool's gold" for its muted, sometimes brassy hues, and can be used to make marcasite jewelry. href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWGwAMJMdWZg7IuCGu7vhgDLzNC9OKjlrnkHZRxTUiV6mGe0LNB-AUtNlF9IaOnz5apXl1EAlFgLfSjCx09JeKV59qOnniB6cOzWVEEe0qflYhRinlaCmh7kBVEDRknRxL2BVgl55qTxfdlpL\_ITn4nJ6SwivJwntXPYV8\_yPGXSUbYHpbnkg0MUvGiYaFpVxDj34MZmIkCZMCruP0EQqrAjr42FsLxjIr-i3z4eCyA1g8U7Rnq0ZnyVdBk0mNxin5gd9hPSa\_yCcFPGDDrTIViw\_E0W\_GJynKw==" shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK19" style="background-color: rgb(179, 179, 179); display: table;">    track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1892.jpg?width=352&height=72&name=1892.jpg) alt="arms" name="ACCOUNT.IMAGE.1892">                               style="color: rgb(153, 153, 119);">       track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;"> Please Visit Our Website width="100%" id="content\_LETTER.BLOCK15" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **7 Ways You're Wasting Time and Don't Even Know It** By Jane Porter                                     Entrepreneur                              July 30, 2012                ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2832.jpg?width=113&height=72&name=2832.jpg) name="ACCOUNT.IMAGE.2832" style="text-align: left;"> Fourteen months after starting her own insurance agency, Dawn Berry found herself surrounded by stacks of paper. Her inbox was brimming with more than 500 emails that needed to be answered or trashed. And just finding a pen on her cluttered desk became a challenge. shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK16" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> ****That Certain Sparkle: A Lighting Expert Reveals Common Mistakes Jewelers Make When Illuminating Their Cases**** By Emili Vesilind                                   JCK                                    July 26, 2012             style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">         ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2822.png?width=108&height=75&name=2822.png) name="ACCOUNT.IMAGE.2822" style="text-align: left;"> Vijay Paul, general manager for Miami-based jewelry lighting company Lighting 4 Diamonds, is weary of seeing colorless diamonds rendered canary yellow under outdated lighting systems. But what, when it comes to lighting, is considered outdated? We picked Paul's brain for some common mistakes and contemporary tips when it comes to in-case illumination. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>   width="100%" id="content\_LETTER.BLOCK28" style="background-color: rgb(179, 179, 179); display: table;">    shape="rect" track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2827.png?width=413&height=85&name=2827.png) name="ACCOUNT.IMAGE.2827">    ** shape="rect" track="on" style="color: rgb(102, 102, 102); font-style: italic; text-decoration: underline;">Free Access** width="100%" id="content\_LETTER.BLOCK23" style="background-color: rgb(234, 234, 234);"> **GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers**   The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.   style="color: rgb(119, 119, 119);">http://www.ringbuilder.com     name="ACCOUNT.IMAGE.1737" src="https://origin.ih.constantcontact.com/fs035/1011296390367/img/1737.jpg" style="text-align: left;"> One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWGtOURWl2L\_HY9vFunJhZ-o9EEBYILY6GeW2mGd5kdQ3HzZ8ngnaB82S24XBQ03\_X4JKmqdaoj4P" track="on" style="color: rgb(119, 119, 119);">more...    Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner.  style="margin-bottom: 10px;"> width="100%" id="content\_LETTER.BLOCK19" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Why You Shouldn't Buy New Followers For Your Business** By Samantha Cortez                               OPENForum                             July 30, 2012                       ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2829.png?width=106&height=70&name=2829.png) name="ACCOUNT.IMAGE.2829" style="text-align: left;"> Having a lot of fans and followers via Facebook, Twitter and other social media platforms looks good for business, and many companies are desperate to appear this way to the public. Did you know there's an easy way to gain these followers? You can purchase them. shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK17" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Olympic melt session** By Michelle Graff     style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt; color: rgb(153, 153, 119);">                          National Jeweler                              July 25, 2012     ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2836.jpg?width=112&height=82&name=2836.jpg) name="ACCOUNT.IMAGE.2836" style="text-align: left;"> On my trip to London last month, I learned an interesting piece of Olympic history, one that I thought would be good to share as the Summer Games kick off this Friday in London. So, here's my trivia question: The last Olympic Games that utilized solid gold medals was held when? shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>  id="content\_LETTER.BLOCK20" style="background-color: rgb(63, 63, 63);"> Featured GemFind Designer id="content\_LETTER.BLOCK21" style="background-color: rgb(102, 102, 102); display: table;"> shape="rect" track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2835.jpg?width=91&height=91&name=2835.jpg) name="ACCOUNT.IMAGE.2835" style="text-align: left;"> shape="rect" track="on" class="imgCaptionAnchor"> ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2834.jpg?width=91&height=91&name=2834.jpg) name="ACCOUNT.IMAGE.2834" style="text-align: left;"> Charles Garnier burst on the scene in 1901 with is enticing designs and craftsmanship. It is already a far famed name in the world of jewelry. Charles Garnier jewelry has not only carved a niche for itself, but has also been able to sustain and grow that niche over a period of 100 years. Rather than running after fame, reputation and glamour, Garnier decided to provide the best quality jewelry. shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic; text-decoration: underline;">More id="content\_LETTER.BLOCK22" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> **Practice the Gem Cutter's Magic: Faceting a Gemstone with a Pattern** By TammyJone                                  Jewelry Making Daily                                  July 30, 2012        ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2823.jpg?width=60&height=54&name=2823.jpg) name="ACCOUNT.IMAGE.2823" style="text-align: left;"> Do you have a favorite stone cut? I've always been a fan of the simple understated elegance of the emerald cut, but the magpie in me loves a sparkly round brilliant just as much. I'm continually amazed at all the specialty cuts and unique designs that award-winning gem cutters like John Dyer and Jim Perkins use to transform stones into color and light. shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic; text-decoration: underline;">>>>  width="100%" id="content\_LETTER.BLOCK23" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Olympic Swimmer Wins Gold, Can't Wear Diamonds** By style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> stonechicky  style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">                        The Israeli Diamond Industry Blog                        July 30, 2012 .  ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2825.jpg?width=87&height=62&name=2825.jpg) name="ACCOUNT.IMAGE.2825" style="text-align: left;"> To prevent any possible act of spontaneous fun during the 2012 Summer Olympic Competitions in London, England, the prim-and-proper Brits have gone to absurd lengths to regulate activities in the city for the duration of the games. linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPyTaF7C50jzONvo8jfzoySzFWLB8zIcEKA9JX2RT6ySyLkxfxFOwR3ICl80FmOwI2Xg0XRY\_UZMd7xXrUYdDvbp28jlFkeT97E8Uo4Lca0cCVGNg6UWdK5cY5cLjASbttw=" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>  id="content\_LETTER.BLOCK27" tabindex="0" style="margin-bottom: 10px; background-color: rgb(102, 102, 102);" class="ArticleBorder"> **![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1876-1.jpg?width=460&height=141&name=1876-1.jpg) alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">** **Need more traffic to your website?** Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.  You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.  GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help... Download a free brochure, please shape="rect" track="on" style="color: rgb(255, 255, 255);">Click here          shape="rect" track="on">![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/1497-1.jpg?width=103&height=21&name=1497-1.jpg) name="ACCOUNT.IMAGE.1497">   call us at 800-373-4373 width="100%" id="content\_LETTER.BLOCK25" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **The Strategies of Marketing May Change, but the Rules Never Will** style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> By Daniel Ford                                   JCK                                 July 28, 2012  ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2831.jpg?width=101&height=75&name=2831.jpg) name="ACCOUNT.IMAGE.2831" style="text-align: left;"> On July 9, I blogged about jewelry advertising dos and don'ts that originally ran in the January 1984 issue of JCK. I posed the question: Is any of the 28-year-old marketing advice still relevant to the modern jeweler? Nate Davidson, a luxury brand strategist for Facet Marketing Group, came up with some answers. linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWGwAMJMdWZg7IuCGu7vhgDLzNC9OKjlrnpbvCmeBz6VAZjHo6j0CJzsHRQucrK3NrCn20pZkPHGcasmrEHpU7Tx0PxkATfhUtUzbgX6x4hvm7DiLLUmRNDYaRrZPf0u7yKkVQXw04usPKy26Jk1DyeBMuw6hRJwg4B\_kU-mchKk1KwCvRQZN33Bpzk9zhiYSFRmnYE0D\_yQouP1T5XP\_FmAYrhpA5cgMOsDtqMLVmFC4UM6ps7HgYAHh76YT\_nrVjEqHZz3oFjzYNhocA2-iuadDhy1Lm7T3x7K3BH\_25Iv0tIpVnSq4KoM=" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>    width="100%" id="content\_LETTER.BLOCK26" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Social Media Impacts Search Marketing and Results** style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> By Laura Lake                                                             About.com Guide                  ![](https://blog.gemfind.com/hs-fs/hubfs/Imported_Blog_Media/2833.jpg?width=113&height=91&name=2833.jpg) name="ACCOUNT.IMAGE.2833" style="text-align: left;"> Social media marketing is all the craze and much like the internet it's not going away anytime soon. As a matter of fact last week a study was released by Searchmetrics that shared their findings on exhaustive research of 10,000 selected top keywords, 300,000 websites and millions of links, shares and tweets. linktype="1" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPz7XmZZAuoZUrwt5MEKq40EREQKGHFQ0YGe0iS7zWNkEOV4\_lcskkhe5WGWblPCDciA0d1r2cxbHaIi4EfBOO4nQORKtsaThrPfloVaplIhFnhKRh5bXtE0Lg6H9Ct-5wxsYP7NJ6heUw==" shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>   hidefocus="true" tabindex="0" id="content\_LETTER.BLOCK24" style="margin-bottom: 10px;"> You are receiving this email from style="color: rgb(153, 153, 119);">GEMFIND.NET color="#000000" style="font-size: 8pt;">. We value your time and your privacy. 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