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In This Issue Dilip Mehta: Fundamentals for the diamond industry remain strong.
However, L.A. Designer's Jewelry Graces First Lady Obama at Buckingham Palace Jewelry Trends 2012: 12 New Pieces With Pyrite. 7 Ways You're Wasting Time and Don't Even Know It That Certain Sparkle: A Lighting Expert Reveals Common Mistakes
Jewelers Make Why You Shouldn't Buy New Followers For Your Business Olympic melt session Practice the Gem Cutter's Magic: Faceting a Gemstone with a Pattern Olympic Swimmer Wins Gold, Can't Wear Diamonds The Strategies of Marketing May Change, but the Rules Never Will Social Media Impacts Search Marketing and Results
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                     I walked the JA Show in New York this week .. met with a few accounts... and generally  
                   talked to a lot of people. The vibe on all sides is that business people are getting ready to make decisions on lots of new relationships. That's the key word... Relationships. Gone are the days of a retailer opening a new line based soley on product, or a vendor opening an account just because he needs someone in the area. Today's its about the big picture.. Its about partnering with suppliers, retailers and service providers who deliver added value and who understand that its about return in investment. Give us call at 800-373-4373 to learn about our new technology and digital marketing programs... We know what it takes to be a great partner today.  |  
    
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Dilip Mehta: Fundamentals for the diamond industry remain strong. However,...
Rough&Polished
July 30, 2012
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 Dilip Mehta, CEO of Rosy Blue, a long-time DTC sightholder and one of the world's
 largest diamond manufacturers having close relationships with all the major mining
 houses, including De Beers and ALROSA, described the current state of the diamond
 market in his interview to our correspondent in Brussels.  href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWACVxJe-tGJ_LPM_G0UPo4O1JuLXxXSfDExgChLFgJ7sSrRji2WEENUCfldOV2iG_bdg2gGGpITo"
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 L.A. Designer's
 Jewelry Graces First Lady Obama at Buckingham Palace
The Sacramento Bee
July 17, 2012
                     
  
 On July 27th, 2012, Mrs. Obama was in London to attend opening ceremonies of the
 2012 Summer Olympic Games. In a Heads of State dinner with Queen Elizabeth and Kate
 Middleton at Buckingham Palace, all eyes were on the First Lady.  linktype="1" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWNvsuqLwUttQb6vgVCWfYDwcq1dhq-1SPg6a4qdefQR23u5aqd9GKKjoT1obWBS-h0vLVDcict1fMmOBpdDzvKFh-j56BbpE_QzZ3_VAzwC-ViAeT30pw-g="
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  shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information,
Please click here 800-373-4373
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 Jewelry Trends 2012: 12 New Pieces
 With Pyrite
 
 By Jennifer Heebner             
                     
 JCK                      
              July 27, 2012     
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 The funky-looking metallic mineral found in cube or pyritohedral form in nature
 has popped up in a multitude of jewelry collections this year. Pyrite, containing
 iron disulfide, has been referred to as "fool's gold" for its muted, sometimes brassy
 hues, and can be used to make marcasite jewelry.  href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWGwAMJMdWZg7IuCGu7vhgDLzNC9OKjlrnkHZRxTUiV6mGe0LNB-AUtNlF9IaOnz5apXl1EAlFgLfSjCx09JeKV59qOnniB6cOzWVEEe0qflYhRinlaCmh7kBVEDRknRxL2BVgl55qTxfdlpL_ITn4nJ6SwivJwntXPYV8_yPGXSUbYHpbnkg0MUvGiYaFpVxDj34MZmIkCZMCruP0EQqrAjr42FsLxjIr-i3z4eCyA1g8U7Rnq0ZnyVdBk0mNxin5gd9hPSa_yCcFPGDDrTIViw_E0W_GJynKw=="
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Please Visit Our Website
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 7 Ways You're
 Wasting Time and Don't Even Know It
 By Jane Porter              
                      
 Entrepreneur                             
 July 30, 2012 
                     
  
 name="ACCOUNT.IMAGE.2832" style="text-align: left;"> 
       Fourteen months after starting her own insurance agency, Dawn Berry found herself
 surrounded by stacks of paper. Her inbox was brimming with more than 500 emails
 that needed to be answered or trashed. And just finding a pen on her cluttered desk
 became a challenge.  shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic;
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That Certain Sparkle: A Lighting Expert Reveals Common Mistakes
Jewelers Make When Illuminating Their Cases
 By
 Emili Vesilind                                  
 JCK                                   
 July 26, 2012   
   
       
      style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">      
  
 
 name="ACCOUNT.IMAGE.2822" style="text-align: left;">
 Vijay Paul, general manager for Miami-based jewelry lighting company Lighting 4
 Diamonds, is weary of seeing colorless diamonds rendered canary yellow under outdated
 lighting systems. But what, when it comes to lighting, is considered outdated? We
 picked Paul's brain for some common mistakes and contemporary tips when it comes
 to in-case illumination.  shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
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text-decoration: underline;">Free Access
 GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
 Rings for Jewelry Retailers
 The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry
 retailers and diamond dealers - has unique new features. The new Ring Builder®
 allows users to superimpose loose diamonds on to the ring that they are configuring
 online. This fully ecommerce capable web application is a must-have for all jewelry
 retailers and it is customizable providing seamless integration into any retail
 jeweler's new or existing website.
  
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 One of the highlight features of the new Ring Builder is that the consumer,
 while shopping on the local retail jeweler's website, can virtually superimpose
 any one of 10 different shaped loose diamonds directly onto one of more than 400
 prospective engagement ring styles from Unique Settings of New York. After the ring
 is virtually configured, the user can then select from tens of thousands of certified
 loose diamond being supplied from any number of diamond vendors within GemFind.net.
 New settings and diamond suppliers will be continually added.  linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWGtOURWl2L_HY9vFunJhZ-o9EEBYILY6GeW2mGd5kdQ3HzZ8ngnaB82S24XBQ03_X4JKmqdaoj4P"
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 Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's
 customized website tools which are guaranteed to help you grow you business in a
 cost effective and consistent manner. 
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Why You Shouldn't Buy New Followers
For Your Business
 By Samantha Cortez 
                             
 OPENForum                    
         July 30, 2012      
     
           
 name="ACCOUNT.IMAGE.2829" style="text-align: left;">  Having a lot of fans and followers via Facebook, Twitter and other social media
 platforms looks good for business, and many companies are desperate to appear this
 way to the public. Did you know there's an easy way to gain these followers? You
 can purchase them.  shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic;
 text-decoration: underline;">>>> 
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Olympic melt session
By Michelle
Graff style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt; color: rgb(153, 153, 119);">
National Jeweler
July 25, 2012
 
 
 name="ACCOUNT.IMAGE.2836" style="text-align: left;"> 
London last month, I learned an interesting piece of Olympic history, one that I
thought would be good to share as the Summer Games kick off this Friday in London.
So, here's my trivia question: The last Olympic Games that utilized solid gold medals
was held when? shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;
text-decoration: underline;">>>>
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 name="ACCOUNT.IMAGE.2835" style="text-align: left;">  shape="rect" track="on" class="imgCaptionAnchor">
 
 name="ACCOUNT.IMAGE.2834" style="text-align: left;"> Charles Garnier burst on the scene
 in 1901 with is enticing designs and craftsmanship. It is already a far famed name
 in the world of jewelry. Charles Garnier jewelry has not only carved a niche for
 itself, but has also been able to sustain and grow that niche over a period of 100
 years. Rather than running after fame, reputation and glamour, Garnier decided to
 provide the best quality jewelry.  shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic;
 text-decoration: underline;">More
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 Practice the Gem Cutter's Magic: Faceting a Gemstone with a Pattern
 
 By TammyJone               
                   Jewelry Making Daily
                   
               July 30, 2012  
   
 
  
 
 
 name="ACCOUNT.IMAGE.2823" style="text-align: left;">
  
 Do you have a favorite stone cut? I've always been a fan of the simple understated
 elegance of the emerald cut, but the magpie in me loves a sparkly round brilliant
 just as much. I'm continually amazed at all the specialty cuts and unique designs
 that award-winning gem cutters like John Dyer and Jim Perkins use to transform stones
 into color and light.  shape="rect" track="on" style="color: rgb(140, 140, 106); font-style: italic;
 text-decoration: underline;">>>> 
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Olympic Swimmer Wins Gold, Can't
Wear Diamonds
 By 
      style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;"> stonechicky  
      style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">        
                The Israeli Diamond
 Industry Blog               
         July 30, 2012
 name="ACCOUNT.IMAGE.2825" style="text-align: left;">  To prevent any possible act of spontaneous fun during the 2012 Summer Olympic
 Competitions in London, England, the prim-and-proper Brits have gone to absurd lengths
 to regulate activities in the city for the duration of the games.  linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPyTaF7C50jzONvo8jfzoySzFWLB8zIcEKA9JX2RT6ySyLkxfxFOwR3ICl80FmOwI2Xg0XRY_UZMd7xXrUYdDvbp28jlFkeT97E8Uo4Lca0cCVGNg6UWdK5cY5cLjASbttw="
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 >>> 
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a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help...
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The Strategies of Marketing May Change, but the Rules Never Will style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">
By Daniel Ford
JCK
July 28, 2012
 
 
 name="ACCOUNT.IMAGE.2831" style="text-align: left;">
 On July 9, I blogged about jewelry advertising dos and don'ts that originally ran
 in the January 1984 issue of JCK. I posed the question: Is any of the 28-year-old
 marketing advice still relevant to the modern jeweler? Nate Davidson, a luxury brand
 strategist for Facet Marketing Group, came up with some answers.  linktype="1" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPzvrEIQegvXWGwAMJMdWZg7IuCGu7vhgDLzNC9OKjlrnpbvCmeBz6VAZjHo6j0CJzsHRQucrK3NrCn20pZkPHGcasmrEHpU7Tx0PxkATfhUtUzbgX6x4hvm7DiLLUmRNDYaRrZPf0u7yKkVQXw04usPKy26Jk1DyeBMuw6hRJwg4B_kU-mchKk1KwCvRQZN33Bpzk9zhiYSFRmnYE0D_yQouP1T5XP_FmAYrhpA5cgMOsDtqMLVmFC4UM6ps7HgYAHh76YT_nrVjEqHZz3oFjzYNhocA2-iuadDhy1Lm7T3x7K3BH_25Iv0tIpVnSq4KoM="
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Social Media Impacts Search Marketing and Results style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">
By Laura Lake
About.com Guide
 
 
 name="ACCOUNT.IMAGE.2833" style="text-align: left;">
 Social media marketing is all the craze and much like the internet it's not going
 away anytime soon. As a matter of fact last week a study was released by Searchmetrics
 that shared their findings on exhaustive research of 10,000 selected top keywords,
 300,000 websites and millions of links, shares and tweets.  linktype="1" href="http://r20.rs6.net/tn.jsp?e=001CQAXkMzdJtdQXm-hdx63IUmpD8MRNEXjrQGzk40ZetQLola9WB5z3F76US6cHUzUEDa6N8teIPz7XmZZAuoZUrwt5MEKq40EREQKGHFQ0YGe0iS7zWNkEOV4_lcskkhe5WGWblPCDciA0d1r2cxbHaIi4EfBOO4nQORKtsaThrPfloVaplIhFnhKRh5bXtE0Lg6H9Ct-5wxsYP7NJ6heUw=="
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