--- title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-04-24" description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-04-24" --- # [GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-04-24](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24) Written by [Alex](https://blog.gemfind.com/blog-test/author/alex) | April 24, 2012 | | | --- | | id="content\_LETTER.BLOCK1" tabindex="0" style="display: table; background-color: rgb(119, 119, 119);"> shape="rect" track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2487" style="text-align: left;">   GemFind Weekly Newsletter April 24, 2012   id="content\_LETTER.BLOCK5" tabindex="0" style="background-color: rgb(119, 119, 119); display: table; margin: 1px 0pt;"> | | linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXL0a0I4E3lypEYETZi4mtWg" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Home style="font-family: Tahoma,Arial,Helvetica,sans-serif;"> shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXIXxCQ5jdUSm-kUkdtI5Uju" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">        Why Gemfind         shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXISgGDQstrLd3t0rncSH5tJ" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Services style="font-family: Tahoma,Arial,Helvetica,sans-serif;">      target="\_blank" linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXKobsWD2Q9ft5NMY-Y6qRpn" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">   Directory target="\_blank" linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXIicnQ91ehJSEGmnxS4DavBBoGDVL9e3q0=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         News target="\_blank" linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXIfBlj\_DYAj73a-OopIWl0GjedOhyNBgk0=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Shows style="font-family: Tahoma,Arial,Helvetica,sans-serif;"> color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXJ\_Wj08pVzalP20CYcN-6boRLP7O395\_lo=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         Company Info          linktype="link" color="#999966" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNauYbgboHcKLr70xt8dMXJ\_Wj08pVzalOgWbYNS4Ut9TAI1cWt2HMU=" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Contact style="font-family: 'Times New Roman'; font-weight: bold;">  | style="background-color: #EAEAEA; margin-bottom: 10px;"> **In This Issue** [Debut: grandeur in the tiniest of things](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK10) [Going for Gold: A gold focus](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK11) [Diamonds are not forever](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK13) [Records Fall at Christie's and Sotheby's Jewelry Sales in New York](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK14) [10 ways to stop prospects from trashing your email](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK17) [18 ways to grow your Fan Base](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK21) [The Display's the Thing: Visual Merchandising Tips Just for Jewelers](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK22) [How to Win Back Lost Customers](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK25) [Diamonds, the new safe haven?](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK26) [Make Them Gawk: Talk on a Diamond iPhone](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK28) [A Matter of Public Pinterest](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-04-24?hs_amp=true#LETTER.BLOCK29) width="100%" id="content\_LETTER.BLOCK7" tabindex="0" style="margin-bottom: 10px; border-color: #FFFFFF; border-width: 1px; border-style: solid; background-color: rgb(179, 179, 179);"> | **GF Services ** shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Headline News shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Current News shape="rect" track="on" style="color: rgb(119, 119, 119);">Diamond Search shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Diamond Link shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Ring Builder shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Jewelry link shape="rect" track="on" style="color: rgb(119, 119, 119);">Website Design shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Access shape="rect" track="on" style="color: rgb(119, 119, 119);">Gemfind.com Affiliation shape="rect" track="on" style="color: rgb(119, 119, 119);">Jewelry Industry Jobs | | --- |   datapagesize="0" aria-level="0" tabindex="0" aria-setsize="0" aria-posinset="0" id="content\_LETTER.BLOCK8" style="background-color: #EAEAEA; margin-bottom: 10px;"> **href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeahsy2MV1xFUX31XyYkdmI6FenawK4jjgA\_9CO3bivfw==" track="on" style="text-decoration: none;"> alt="IGI logo" name="ACCOUNT.IMAGE.51">** **Quick Links** href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeahsy2MV1xFUX31XyYkdmI6FenawK4jjgA\_9CO3bivfw==" track="on" style="text-decoration: none; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">IGI href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOc7ZkVZ8wQ8t7TBJwNTlFiGTr89fz-MLag=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">GIA track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">AGTA  href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFKier8fSmBzf7Fk8KNc8XAg=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">KITCO href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFJo75LF2yddhzfvLjWzrKpH8oVvTsBUbAa2FmsWj\_uEWCsyTzrI1xX0=" track="on" style="text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119);">Jewelers Security shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOcSLPVppU8QJPWBKNy0c-gFNklpJbk44pH1T8qGkoJ3Gtix6cuDBtpN" style="color: rgb(119, 119, 119); text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif';"> Industry Statistics shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFBEpplNlcSFQGMQtAau8OvwbdsfZHHaLcg==" track="on" style="color: rgb(119, 119, 119); text-decoration: underline; font-family: 'Arial','Helvetica','sans-serif';"> Jewelers Vigilance id="content\_LETTER.BLOCK9" tabindex="0" style="margin-bottom: 10px; background-color: rgb(179, 179, 179);"> shape="rect" track="on"> alt="Join Our Mailing List" optionname="NEWS1\_FGIMG">  |   | | --- | | height="243" id="content\_LETTER.BLOCK8" style="background-color: rgb(234, 234, 234);"> | | --- | | name="ACCOUNT.IMAGE.2520"> The Smart Show just finished up in Chicago this past weekend and the general report is that it continues the 2012 trend of better attended trade shows with more purchasing happening across the board compared to last year-- another good sign for the industry as a whole as we head into JCK next month.  If you're an AGS member and attending the Miami Conclave starting tomorrow April 25 - 28, please make sure to stop and see us in the Networking area where we are sharing space with ARMS inventory management system.  One final note, the new Ring Builder(R) program with Unique Settings of NY is having a fantastic reception.  As always, please contact us for a free evaluation of your web presence and a walk through of our website and online marketing programs.   **Call us at 800.373.4373** to set a private consultation with one of our experts. | height="153" id="content\_LETTER.BLOCK9" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> shape="rect" track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2506"> height="171" id="content\_LETTER.BLOCK10" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Debut: grandeur in the tiniest of things** By Galina Semyonova                 Rough&Polished              April 23, 2012     name="ACCOUNT.IMAGE.2633" style="text-align: left;"> The world-famous house of artistic mosaic, which launched a jewelry line three years ago, is creating jewelry from the traditional Italian micro mosaic combined with precious stones, including diamonds among other things. Rough&Polished met with Maurizio Leo Placuzzi, the founder and President of SICIS, who answered our questions.You produced quite an impression at Baselworld 2012, something which isn't the case with every newcomer... track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>  height="130" id="content\_LETTER.BLOCK10" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Going for Gold: A gold focus** By Kate Donovan, Laura McCreddie           Retail Jeweller                       April 23, 2012     name="ACCOUNT.IMAGE.2635" style="text-align: left;"> Gold has certainly been the metal dominating the headlines. Retail Jeweller takes a look at what's going on with the prices, how that is affecting the industry and what is happening in the ethical sector a year on from the launch of the Fairtrade Fairmined mark. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">>>>  height="348" id="content\_LETTER.BLOCK17" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2505"> height="149" id="content\_LETTER.BLOCK12" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Diamonds are not forever** By JIM JONES                                 Business Live                                April 23, 2012                   name="ACCOUNT.IMAGE.2634" style="text-align: left;"> Slowly and surely the world of diamonds is being restructured to cope with what many believe is an approaching shortage of rough gems. As Des Kilalea, an analyst at Royal Bank of Canada, points out, retail jewellery demand is likely to grow strongly, driven by the US economy's recovery and by increasingly affluent Chinese and Indian consumers. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>  height="149" id="content\_LETTER.BLOCK14" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Records Fall at Christie's and Sotheby's Jewelry Sales in New York** By Rapaport News style="color: rgb(153, 153, 119);">                                Diamonds.net                          April 18, 2012                   name="ACCOUNT.IMAGE.2627" style="text-align: left;"> Christie's New York held its sale of Magnificent Jewels on  April 17 and realized $70,726,650 with strong sell-through rates of 95 percent by lot and 97 percent by value. The top lot of the sale was The Clark Pink, a cushion-cut fancy vivid purplish-pink diamond ring of 9 carats by Dreicer & Co.,... shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFAKb92vmDbWY9zl8sgBvOhEeivV2a9y\_dHhN7KZRzvPT\_YDqtWR5PrW8J7rbwhXgYtWhPEC4lFil2U6ZzpatSlIY2wSWvoWDR6QLlCYNgldAU2yC--3Rr1LbB1\_\_uyksb9N3j1G0Z5\_RIQLO-5vNNJ4iVSBm46vbWoZOB9aRUVYlsAYvEGQEFcs=" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>  height="201" id="content\_LETTER.BLOCK14" tabindex="0" style="background-color: rgb(152, 152, 152);"> alt="GemFind Diamond Link" name="ACCOUNT.IMAGE.1878"> shape="rect" track="on" style="color: rgb(255, 255, 255);">For more information, Please click here   800-373-4373   style="margin-bottom: 10px;"> height="171" id="content\_LETTER.BLOCK18" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);" class="ArticleBorder"> **10 ways to stop prospects from trashing your email** By style="font-size: 8pt;">Tom Searcy style="font-size: 8pt;"> style="font-family: Arial,Helvetica,sans-serif; font-size: 8pt;">                            CBS  MoneyWatch                      April 19, 2012     name="ACCOUNT.IMAGE.2628" style="text-align: left;"> Picture this scene: a prospect reading direct mail over a wastepaper basket. If your mailer doesn't give them a compelling reason to open or read on, it gets trashed in a matter of seconds. But that is nothing compared to email because discarding it takes microseconds.  shape="rect" track="on" style="font-style: italic; color: rgb(153, 153, 119); text-decoration: underline;">>>>    | | | --- | height="487" id="content\_LETTER.BLOCK23" style="background-color: rgb(234, 234, 234);"> **GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers**   The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.   style="color: rgb(119, 119, 119);">http://www.ringbuilder.com     name="ACCOUNT.IMAGE.1737" src="https://origin.ih.constantcontact.com/fs035/1011296390367/img/1737.jpg" style="text-align: left;"> One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFOLcrdY2ZbsPSzWX9ELbatonTSte4UPC2W2ds-fG0UNh9jXqSwB7ykYHo3YnYZuVPBPURYI\_eIi2" track="on" style="color: rgb(119, 119, 119);">more...    Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner.  height="125" id="content\_LETTER.BLOCK20" style="background-color: rgb(179, 179, 179);">    shape="rect" track="on" class="imgCaptionAnchor"> alt="arms" name="ACCOUNT.IMAGE.1892">                               style="color: rgb(153, 153, 119);">       shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">Please Visit Our Website height="116" id="content\_LETTER.BLOCK23" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Internet Marketing Strategies: 18 ways to grow your Fan Base** By Brad Simon                         Southern Jewelry News                             April  2012 .  name="ACCOUNT.IMAGE.2631" style="text-align: left;"> If you build a Facebook Page, will Fans come? This is the great hope for many businesses. However, fans do not magically appear from Facebook. "How can I get more fans to my Facebook page?" is the question I most often get asked by store owners. shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>  height="193" id="content\_LETTER.BLOCK22" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **The Display's the Thing: Visual Merchandising Tips Just for Jewelers** By Randi Molofsky                                               April 2012 issue of JCK magazine   name="ACCOUNT.IMAGE.2625" style="text-align: left;"> In February, Tiffany unveiled its collaboration with stylist/designer Rachel Zoe. Instead of a high-profile design partnership, Zoe was commissioned to decorate the windows of Tiffany's 5th Avenue flagship in honor of the Oscars. It was a bold bit of theatrics; but in fact, Tiffany understands that visual merchandising is key to courting customers. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>    id="content\_LETTER.BLOCK25" style="background-color: rgb(119, 119, 119);"> Featured GemFind Designer id="content\_LETTER.BLOCK24" style="background-color: rgb(80, 80, 80); display: table;"> track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2624" style="text-align: left;"> href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFGr1GVpvR9VHkkid6Via76cgA17WhEgkWrHA3hjYJa5GxB6ZtrcdGw1\_yszv5XA8OIhAgpmUFjYJ\_pF8pSYioNhj8Ttzjs2kTvnjuOjUZ45TZunX0KTrftcj14keaVyKlijXfoV3eRGo-kIPT5QIeHo=" track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2623" style="text-align: left;"> For Peter, designing jewelry is a science that has transcended into an art. Peter has been designing jewelry for the last 25 years, and it is something he enjoys to this day. Peter has a bright and inquisitive mind that gives him that special ability to turn an ordinary ring into something truly spectacular. Peter's newest collection is based on traditional engagement rings, but what makes these rings remarkable, is in the tiny details. One of the constant themes in the Peter Storm collections is open space. shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic; text-decoration: underline;">>>> height="129" id="content\_LETTER.BLOCK25" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **How to Win Back Lost Customers** OPEN Forum                                                    April 23, 2012                       name="ACCOUNT.IMAGE.2632" style="text-align: left;"> The Chairman of one of the largest book clubs in the country once told me that his best source of new customers is lapsed customers. The recovery program is simplicity itself: ask customers to come back and give them a reason to come back. track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;"> >>>  height="144" id="content\_LETTER.BLOCK28" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> ****Diamonds, the new safe haven?**** By Michelle Graff                          National Jeweler              April 18, 2012     name="ACCOUNT.IMAGE.2626" style="text-align: left;"> Major changes are afoot at the world's largest diamond miners: De Beers, BHP Billiton and Rio Tinto. After 80 years in the business, the Oppenheimer family likely will be out of the diamond trade by years' end. Both BHP Billiton and Rio Tinto have said they want to exit as well. shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">>>>  id="content\_LETTER.BLOCK28" tabindex="0" style="margin-bottom: 10px; background-color: rgb(102, 102, 102);" class="ArticleBorder"> **alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">** **Need more traffic to your website?** Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.  You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.  GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help... Download a free brochure, please track="on" style="color: rgb(255, 255, 255);">Click here          track="on"> name="ACCOUNT.IMAGE.1497">   call us at 800-373-4373 height="131" id="content\_LETTER.BLOCK30" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **Make Them Gawk: Talk on a Diamond iPhone** By stonechicky                       The Israeli Diamond Industry Blog                         April 23, 2012                    name="ACCOUNT.IMAGE.2630" style="text-align: left;"> If it's not uncommon for reputable businessmen and women to wear watches that cost upwards of $10,000, why should it seem so strange to us that a luxury design company based in Geneva, Switzerland, has created a line of Apple's iPhones using alligator leather, gold, and even diamonds? href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOfwL2LjVY5c02CVfGEf1cvhXRHHNO0KyI5uJYH-dpu0XnnMynZCfRt0dOeTmplTDbyiWPC4epng8FpEpYygoQbxHkbSyLbwWPL2A1WvaZbLivznlQiAmPbvQyC0ZiVajrsLnjodGIbbHw==" shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;"> >>>  height="142" id="content\_LETTER.BLOCK31" style="margin-bottom: 10px; background-color: rgb(234, 234, 234); display: table;" class="ArticleBorder"> **A Matter of Public Pinterest** By Michael Schechter                      JCK                   style="color: rgb(153, 153, 119);">April 2012 issue of JCK magazine    name="ACCOUNT.IMAGE.2629" style="text-align: left;"> Given how overloaded many of us feel with Facebook, Twitter, and Google+, it's easy (if not preferable) to ignore smaller niche sites. When choosing platforms, we may overlook services like Foursquare, Instagram, and, now, the bulletin board-style photo-sharing website, Pinterest.  href="http://r20.rs6.net/tn.jsp?e=001R\_tzg2a92Q13RoeXe5gAYVFgZmdCp0PsDgWijG5VcwCCGUO7qQ71eWOCeOSrRiueHDeZH\_YgKOeUCdXgM1drFNSXKn1PY37S868KnSshYeo00j04efB1TalTR8sU19zV\_EtlVpGVoc0qTOhGI2mO51niSjdyyDEFAsxV\_CDXKM-Kljg6rqlvOPERwuVj8AgEnZXu-FiPzqiRtTtKZ\_MQFqE\_IA7S5Sxj1wkWv7c01HgG41cKqvzfXa6CXh7nMkeCCPps73Y-aw7Tz5n5TqGyGY54cGo94CUWuDpClgdTjfBH6Jtc1ZySQeB1p-n3gBdjGJD-tq\_plVc=" track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>>   hidefocus="true" tabindex="0" id="content\_LETTER.BLOCK24" style="margin-bottom: 10px;"> You are receiving this email from style="color: rgb(153, 153, 119);">GEMFIND.NET color="#000000" style="font-size: 8pt;">. We value your time and your privacy. 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