---
title: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-03-13"
description: "GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-03-13"
---

<https://blog.gemfind.com/blog-test>

# [GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2012-03-13](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13)

 Written by [Alex](https://blog.gemfind.com/blog-test/author/alex) | March 13, 2012

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| id="content\_LETTER.BLOCK1" tabindex="0" style="display: table; background-color: rgb(119, 119, 119);"> shape="rect" track="on" class="imgCaptionAnchor"> name="ACCOUNT.IMAGE.2487" style="text-align: left;">   GemFind Weekly Newsletter March 13, 2012   id="content\_LETTER.BLOCK5" tabindex="0" style="background-color: rgb(119, 119, 119); display: table; margin: 1px 0pt;"> |
| linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZFq7RxxlkM73Wt1VmbUWZje" shape="rect" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Home linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZFNOvvy074jrw4eWsJuCnDU" shape="rect" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">        Why Gemfind         <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZHwal1KDEdYSukDYVdSeWz0> shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Services       target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZHMhLQWkDlORhW5CDShWiOo" shape="rect" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">   Directory target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZF1CWlzdyz1QAdpj9NADUFhlN\_XtTYbhgE=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         News target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZECP2aD59M999VpfFmh2xqoe16E8e6ghoU=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;"> Shows target="\_blank" linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZEWGg2VMY11YnToo093oTaMo\_XkQbJO\_Fc=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">         Company Info          linktype="link" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZEWGg2VMY11YngEcukFdTd2yIbkSLGWH7s=" shape="rect" color="#999966" track="on" style="color: rgb(255, 255, 255); text-decoration: none;">Contact style="font-family: 'Times New Roman'; font-weight: bold;">  |

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**In This Issue** [Baselworld 2012 - the time of challenges and true solutions](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK19) [Coloured diamonds becoming investors' best friend](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK13) [Diamond Watches are Forever](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK18) [Sotheby's Jewels Auction an Explosion of Color](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK16) [Spotlighting the Future of Design](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK41) [Inked in gold](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK25) [4 Ways to Overcome Marketing Challenges Forever](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK33) [Report: Deep Discounts Often Antagonize Consumers](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK26) [The 5 Most Powerful Words in Sales](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK30) ["But I can get a diamond on the Internet for Cheaper!"](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK31) [Swatch, Tiffany Legal Battle Intensifies](https://blog.gemfind.com/blog-test/gemfind-diamond-search-web-development-jewelcloud-ring-builder-stud-builder-pendant-builder-2012-03-13?hs_amp=true#LETTER.BLOCK34)

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| **GF Services ** <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZFp_hNXgmeY5dI7Ar7Q5Ccl> shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Headline News <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZE6Z4nzaWzFPQ==> shape="rect" style="font-family: 'Verdana','Geneva','Arial','Helvetica','sans-serif'; color: rgb(119, 119, 119); font-size: 10pt;">Current News <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZHFLiU-LvPfucmfc2qysxkyniWO3bc8l2ZGOEnmtfMDUAX252gd4YqmI727CVnILsi3Sc-xmwYgjoUdvwi1DoJm> shape="rect" track="on" style="color: rgb(119, 119, 119);">Diamond Search <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZETXQWwVA2IiY1cqg-yjE3G_MRL3fmpU84=> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Diamond Link <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZEQFmE1CP4v68aoThwjgax6nrNbJRmsiGw=> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Ring Builder <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZHqPa4kbicgtspZ3bq1miduS07IkexTIU-9NVtpbGf1FfhSLSJ_I_OeYqD1Zgn7uuHq28RglXYjAQ==> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Jewelry link <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZEIRz-Auyq3l37id2GQ9d-t> shape="rect" track="on" style="color: rgb(119, 119, 119);">Website Design <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZElDU31eRBAMEJDctMcnFKG> shape="rect" track="on" style="color: rgb(119, 119, 119);">GF Access <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZEc3JRNYyvj9t8kewrRIPoAtyCJmsCa0es=> shape="rect" track="on" style="color: rgb(119, 119, 119);">Gemfind.com Affiliation <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0rDhK8uN62RvikJptmssHamr43rqg_QuOuSifcgaCU2-lWwHlrD3sIT> shape="rect" track="on" style="color: rgb(119, 119, 119);">Jewelry Industry Jobs |
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| name="ACCOUNT.IMAGE.2520"> We've been talking to quite a few retailers about point-of-sale integration to their website.  In other words, not only do you add products from your own inventory system to your website, but you mix it with GemFind's vendor-managed virtual inventories to have a truly powerful online product mix.  Remember, it's not about doing e-commerce, it's about giving your customers something to look at online so they call you or come in to your store for more info and to see the products.  Call us to learn more about our turn-key website packages with point-of-sale inventory integration. 800.373.4373.  |

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Click to Register

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****Baselworld 2012 - the time of challenges and true solutions****

 By Veronica Novoselova                      
 Rough&polished                    
            March 11, 2012    

 

 name="ACCOUNT.IMAGE.2545" style="text-align: left;">

 This week the 40th edition of the largest and most prominent jewellery and watches  
 show Baselworld has opened its doors to public, featuring the most famous luxury  
 brands in a number of categories. During the show jewellery and watch manufacturing  
 companies will unveil their latest collections displaying technological know-hows,  
 craftsmen's findings and magnificent design. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRV3sMiUI2pn1655gHOXCI_a9QqklDmz87YdVMHxUtxLZx6DlUJP_obs6acEn6H455Q==> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

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<http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZEWGg2VMY11YngEcukFdTd2yIbkSLGWH7s=> track="on" style="color: rgb(119, 119, 119);">For more information, Please click   
 here   800-373-4373   

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**Coloured diamonds becoming investors' best friend**

By Antonella Ciancio and Nathalie Olof-Ors           
Reuters                
 March 09, 2012 

   

 name="ACCOUNT.IMAGE.2535" style="text-align: left;">

 Yellow, pink and blue diamonds are catching the eye of investors around the world,  
 according to dealers and industry insiders.

 Natural coloured diamonds make up only 1 percent of global production, which gives  
 them "unquestionable value," said Bruno Scarselli, who represents the third generation  
 of U.S.-based coloured diamond specialist Scarselli Diamonds. linktype="1" href="http://www.reuters.com/article/2012/03/09/baselworld-diamonds-idUSL5E8E9AN320120309"  
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**Diamond Watches are Forever**

 By John Revill                              
 The Wall Street Journal              
                  March 12, 2012 

 name="ACCOUNT.IMAGE.2536" style="text-align: left;">

I style="color: rgb(128, 128, 128);">t was a mystery perhaps fitting for James  
 Bond, that most unsecret of secret agents: just who has bought the $5 million watch?  
 The timepiece, a one-off model produced by LVMH Moët Hennessy Louis Vuitton SA's  
 Hublot brand, seemed to sum up the confident mood of the watchmakers at this year's  
 Baselworld show. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0odZLc96ZqW9xAR82k6QciPCgYYNeyrGTESQZxUpMGFgBlrzRYVO1tpALI77uwAKX4x5kgm8Ietbwyj0RoZcx6RtxYjnzLH9bz7cdIrUlKSWQ==> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
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                               style="color: rgb(153, 153, 119);">         
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 Visit Our Website

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**Sotheby's Jewels Auction an Explosion of Color**

 By Jeff Miller               
                  Diamond.net   
                        
 March 12, 2012  

 name="ACCOUNT.IMAGE.2544" style="text-align: left;">

 Sotheby's Hong Kong will hold its Magnificent Jewels and Jadeite Spring Sale 2012  
 on April 3 at the Hong Kong Convention and Exhibition Centre. Many important and  
 extremely rare blue and pink diamonds,  Colombian emeralds, Burmese rubies  
 and Kashmir sapphires, natural pearls and exquisite jadeite jewelry mark this auction,  
 which altogether includes 358 lots and a total presale estimate of $75 million to  
 $92 million (HKD 587 million to HKD 717 million). href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRVxuFtc2v\_dm1Rh640IhZkpwGRonpajxH8SEinoDBn5S68SI9TOlFZ98p8wfIzFNRd4uEd9EGqvDEM1m67pP9J9sazVP4Utwjq6zDpRCzG9stXe7jFt6Gn\_PmDO3pIPxQvTNi4dhDjRZcJB8rXqh6qkuQ3lzMCUmhnLd-emfnfCALoBwn29y5Bw="  
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 text-decoration: underline;" class="false">>>> 

 id="content\_LETTER.BLOCK41" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);   
 display: table;" class="ArticleBorder">

**Spotlighting the Future of Design**

 By Randi Molofsky                    
                  JCK        
                        
   March 08, 2012  

 name="ACCOUNT.IMAGE.2540" style="text-align: left;">

 The first-ever Future of Design Business Incubator Contest will reach its climax  
 on Tuesday, March 13, when the winner will be announced at a live finale taking  
 place during the MJSA Expo. The competition-the only one in the jewelry industry  
 that places high demands on both designer vision and designer business acumen-has  
 narrowed the field down to three finalists who will pitch their business ideas to  
 a panel of industry experts. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRckfevTc6_sRRHyeRdnv6flyv2PO4A8JA3f5KGKO7OcohxLZL58YWzajv1doWnhI01qRvm0lgsMgn-rfCwgC-tB2Rr2UHEmv5d8weW3pgMmrXCOVAZQB73U=> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;" class="false">>>> 

 id="content\_LETTER.BLOCK23" style="background-color: rgb(234, 234, 234);">

**GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement  
 Rings for Jewelry Retailers**

  

 The new 2012 version of GemFind's popular Ring Builder® website tool for jewelry  
 retailers and diamond dealers - has unique new features. The new Ring Builder®  
 allows users to superimpose loose diamonds on to the ring that they are configuring  
 online. This fully ecommerce capable web application is a must-have for all jewelry  
 retailers and it is customizable providing seamless integration into any retail  
 jeweler's new or existing website.

  

<http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRatVNKhVlB1XCyiwRRD1r5lLiusVJ9pMgg==> style="color: rgb(119, 119, 119);">http://www.ringbuilder.com 

   

 name="ACCOUNT.IMAGE.1737" src="https://origin.ih.constantcontact.com/fs035/1011296390367/img/1737.jpg"  
 style="text-align: left;">

 One of the highlight features of the new Ring Builder is that the consumer,  
 while shopping on the local retail jeweler's website, can virtually superimpose  
 any one of 10 different shaped loose diamonds directly onto one of more than 400  
 prospective engagement ring styles from Unique Settings of New York. After the ring  
 is virtually configured, the user can then select from tens of thousands of certified  
 loose diamond being supplied from any number of diamond vendors within GemFind.net.  
 New settings and diamond suppliers will be continually added. linktype="link" shape="rect" href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRYBJ6Qi\_gtv0o-R6d0YfyZXh1gk419CnJTpFb5J6MGhbpi1RWvdR56Q\_9PwUNbmZistG8WbBzjxx"  
 track="on" style="color: rgb(119, 119, 119);">more... 

  

 Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's  
 customized website tools which are guaranteed to help you grow you business in a  
 cost effective and consistent manner. 

 id="content\_LETTER.BLOCK25" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);   
 display: table;" class="ArticleBorder">

**Inked in gold**     

By

Hannah Connorton              
      National Jeweler                
        March 09, 2012     

             

 name="ACCOUNT.IMAGE.2537" style="text-align: left;">

 Italian engineers have come up with an alternative way to wear gold, silver and  
 other metals: as temporary tattoos adhered to the skin. Produced by the high-tech  
 company Genefinity, Gold Sin Jewels are the product of scientific research in nano-tech  
 materials. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0o9dMl2Og_MfqcJ29_r4OeRc7h_VdeUjW4pvoit2I9ZfclvqeFu_SLuH4h1eLlTWfJ3T0rflPm-UXC5Ah5gUNMbNVIjiuIKg2a4JG66wkZYHLB6pxdqeQdrUbT7pmANDtQpFXyvvQbSdUfHwL2tGXfAVqZQSQ33wHV0QIWHZEnGqPGJZF2PLizOKWR71YL7P15wcn0E-oDaND3yW8FNp4r9SbPNGezyEliWm1fMKkcFdn1klxi1yMI_fG4niR3yoOw=> track="on" style="color: rgb(119, 119, 119); font-style: italic; text-decoration: underline;">>>> 

 id="content\_LETTER.BLOCK33" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);   
 display: table;" class="ArticleBorder">

**4 Ways to Overcome Marketing  
 Challenges Forever**

By Leslie Hamp    
                         
 About.com Guide                   
             March 12, 2012

 . 

 name="ACCOUNT.IMAGE.2541" style="text-align: left;">For most small business  
 owners, marketing is an overwhelming concept. They need marketing solutions that  
 ensure a smooth-running, profitable business yet most don't know where to begin  
 or how to focus their efforts. 90% of small businesses don't even have a marketing  
 plan. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0rqLNhCsio5GIY2YNJ5bOw-2jelgLEOxM_M7an6hVL5_uKdY7i9ZCN7rzB2wEtA1BGJV0xh8DfV5I4l0IxA0JacNTF2w10xHzIK33jWLZbleZ1qfsiVx8XY> shape="rect" track="on" style="color: rgb(119, 119, 119); font-style: italic;  
 text-decoration: underline;">>>>

 id="content\_LETTER.BLOCK27" style="background-color: rgb(153, 153, 119);">

 Featured GemFind Designer

 id="content\_LETTER.BLOCK28" style="background-color: rgb(153, 153, 119); display: table;">

<http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRUvwpVclGDp8COfX5rml4uq6tQ-02ZdidIzzK2C8c7QaXO6VBb34pJd_SUn3BoS6HPJ7hs82Vt--Zf_hzvDtETkMfe5ETljjv-84CX8PeznnztMdS8szdar2uGQE_lIsffSdgm-jROQP> shape="rect" track="on" class="imgCaptionAnchor">  
 name="ACCOUNT.IMAGE.2548" style="text-align: left;"> <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRUvwpVclGDp8COfX5rml4uq6tQ-02ZdidIzzK2C8c7QaXO6VBb34pJd_SUn3BoS6HPJ7hs82Vt--Zf_hzvDtETkMfe5ETljjv-84CX8PeznnztMdS8szdar2uGQE_lIsffSdgm-jROQP> shape="rect" track="on" class="imgCaptionAnchor">  
 name="ACCOUNT.IMAGE.2547" style="text-align: left;">   
Established  
 in 1839 in Barcelona, Spain. Today, just as 170 years ago, Masriera continues to  
 perfect the art of transparencies thanks to its mastery of handcrafted fired enamel  
 techniques. Masriera celebrates its 170 anniversary and for the occasion presents  
 its new collection, unique in the world of Art Nouveau jewels. Nymphs, flowers,  
 insects and fauna are part of this magic universe, an invitation to collect authentic  
 pieces of art, fragments of eternity. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRUvwpVclGDp8COfX5rml4uq6tQ-02ZdidIzzK2C8c7QaXO6VBb34pJd_SUn3BoS6HPJ7hs82Vt--Zf_hzvDtETkMfe5ETljjv-84CX8PeznnztMdS8szdar2uGQE_lIsffSdgm-jROQP> shape="rect" track="on" style="color: rgb(255, 255, 255); font-style: italic;  
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 >>>

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 display: table;" class="ArticleBorder">

**Report: Deep  
 Discounts Often Antagonize Consumers**

 By JCK Staff                             
              JCK           
                         
   March 09, 2012       

              

 name="ACCOUNT.IMAGE.2538" style="text-align: left;">

 Offering deep discounts can sometimes antagonize your most loyal customers, particularly   
 if they already paid full price, according to a new paper by Eric T. Anderson, a   
 professor of marketing at Northwestern University's Kellogg School of Management,   
 and Duncan I. Simester, a professor at MIT. <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRckfevTc6_sRRHyeRdnv6flrnblZizcX0WIAdKzyKz0RjmWWNAszN3r7ZsS_HJCTdvV0dDym1dRkZuHpFTbhwJ2TN1xnIJRgizHEYO5Ew417ktx7tRMO_VYlS-HaiNvo4vVyArIn6H0yd6xbbZeiUhOV8uZ2aTXFklg54HfuifnaMXUPQ437oZSexRyI9faCw7kmIKI30BFFQ8Qb-fViril2XopV2R0_Ie_JnG0mRPCD7CEnz8ENjAAyX4TyRRqvdxN3d1n8LEIr1lNAz3WKpp0=> shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;   
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 id="content\_LETTER.BLOCK30" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);   
 display: table;" class="ArticleBorder">

****The 5 Most Powerful Words in Sales****

 By Jeff Haden                         
 Inc.                            
 March 12, 2012    

 name="ACCOUNT.IMAGE.2539" style="text-align: left;">

 Awesome photos, catchy videos, and fancy graphics are helpful, but the most important  
 thing where sales are concerned are the words you use. Why? Words build relationships.  
 People buy from people. Words can also guide your approach to sales, because attitudes  
 are often based on words.<http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRW26Oyaek1zjKwCokrhhuiJ2NcTy9wm8ZsdtdAFN00GOtyd-NblpnkPncxURJ_ZM74d4wOQrJdi-s08OrYuh8taxKH9h32JfIw==> track="on" style="color: rgb(153, 153, 119); font-style: italic; text-decoration: underline;">>>> 

 id="content\_LETTER.BLOCK32" tabindex="0" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);"   
 class="ArticleBorder">

  
 **alt="Need more traffic to your website?" name="ACCOUNT.IMAGE.1876">**

**Need more traffic to your website?**

 Getting ranked on the search engines is not a simple task and you need to be well   
 versed as to how the search engines work and what to do to make sure your site gets   
 indexed.    
 You could have the most beautiful website with all the products in the world,   
 but if you have limited visitors, its not going to do any good. 

 GemFind performs Search Engine Optimizations exclusively for the jewelry industry.   
 We have proven track record and can show you what we have done for other clients.   
 Please contact us if we can help...

 Download a free brochure, please href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhwYv6J-lXJgtdDQc\_dtxNi-8Stf\_ZLGV4PC-pfBhT9C2nsGCv7JNu7aSuZnqCJszo"   
 track="on" style="color: rgb(153, 153, 119);">Click here  

    

   <http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRSI1MQ2c4DVhD-kmZLhyuZFxMTFsvV-kRw99idsGXATSstTYXK4TfqtfMS53fv6Msg==> track="on"> name="ACCOUNT.IMAGE.1497">  

call us at 800-373-4373

 id="content\_LETTER.BLOCK31" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);  
 display: table;" class="ArticleBorder">

**"But I can get a diamond on the Internet for Cheaper!"**

By Aleah  
 Siegel                 
          Southern Jewelry News          
             March 2012   

       
          

 name="ACCOUNT.IMAGE.2542" style="text-align: left;">

 You ever hear this? If a customer tells you about a diamond they "saw" on the Internet  
 don't sweat it! You did the tough part. They are already in your store. Now in order  
 to make the sale all you need to do is create the feeling of value.  linktype="1" href="http://www.southernjewelrynews.com/columnists/91-columnists-cat/1696-but-i-can-get-a-diamond-on-the-internet-for-cheaper"  
 shape="rect" track="off" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;">>>> 

 id="content\_LETTER.BLOCK34" style="margin-bottom: 10px; background-color: rgb(234, 234, 234);"  
 class="ArticleBorder">

**Swatch, Tiffany Legal Battle Intensifies**

By Rob Bates      
                          
               JCK                 
                      March  
 12, 2012 

 name="ACCOUNT.IMAGE.2543" style="text-align: left;">

 The ongoing battle between Tiffany and Swatch Group over the two parties' failed  
 watch company has escalated, with the legendary retailer launching a counterclaim  
 against the leading watchmaker for some $589 million.In 2008, Swatch Group  
 founded Tiffany Watch Co. Ltd, under a partnership deal with Tiffany, a new division  
 meant to produce Tiffany & Co. branded watches. href="http://r20.rs6.net/tn.jsp?et=1109506388045&s=0&e=001A2XO1PJ7LXx6mQrEQO0pb8z0FMPJP6uD9TJ\_ky1FfzIrl3QwK4K3NpcoMmWZ5Se85ndHEx-Fj0pTMecWvSeSRckfevTc6\_sRRHyeRdnv6flrnblZizcX0XEglcNGXWFQNGTL9BpilW7Rm8RK0d9I4VfsKAoCrR3wHXa1u2RRuqcbezrWIw9TsHjDmmncUddC"  
 shape="rect" track="on" style="color: rgb(153, 153, 119); font-style: italic;  
 text-decoration: underline;" class="false">>>>   

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