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We spent this past weekend in Chicago at In-Store's Smart show.... which rocked by the way... This was the third year for the show and it just keeps getting better.
Shane Decker moderated a symposium, with GemFind president Alex Fetanat as a speaker, on the topic of virtual diamond inventories, and 2 points were made crystal clear to all in attendance:
(1) diamond search and ring builder tools are the number one interactive tools for engaging customers browsing your website -- these tools, which give your customers a huge selection of diamonds and rings to view and configure, are essential since bridal sales are typically 40%+ of a retail jewelers' overall business ... it's not so much about selling diamond online as it is about using these tools to drive customers into store and to help close in-store sales when you don't have the 1.56 E VS1 in the showcase; and
(2) before a retailer jewelers invests in an integrated diamond search and ring builder tool, he should take a good look at his website and decide if it's a good reflection of the store... if it's not.. the online shopper won't bother using the tools.
It is a fact that over 80% of all shoppers go online before going into your store -- generation Y bridal shoppers go online like their parents went to the yellow pages... and if they don't like your website, they'll be looking for your competitors in less than 1 minute. Your website's look is more important than ever... it's more important than all the tools we sell because it doesn't make sense to add our great technology if your website has not been updated in 5+ years.
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| Senate Voting on 1099 Repeal Next Week
By Rob Bates JCK April 01, 2011
The Senate next week will likely vote on and pass a measure that already passed the House of Representatives repealing the new IRS 1099 rules, according to The Hill.
The Senate has already passed one bill to repeal the new 1099 requirements, but there had been disagreement between the two chambers' versions over how to make up the lost revenue. >>>
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| GemFind's New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers
The new 2011 version of GemFind's popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler's new or existing website.
http://www.ringbuilder.com
One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler's website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added. more...
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind's customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner.
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| National Jeweler April 01, 2011
The total number of crimes against the fine jewelry industry decreased by 4.5 percent in 2010 compared to 2009, announced the Jewelers' Security Alliance yesterday in the release of its "2010 Annual Crime Report." Total dollar losses of $81 million suffered by victims represented a decrease of 17 percent from the prior year. >>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
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| Auction Action: Historic Diamond and Emerald for Sale
By Stonechicky The Israeli Diamond Industry Blog March 31, 2011
Advocates of sustainable jewelry scoff at the idea of buying "new" diamonds. All natural diamonds and gemstones, they argue, are formed over the course of millions of years, long before people appeared on the scene to pry them out of the earth and show them off at high-society events. >>>
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| Designer drugs: Pricey pills become statement jewelry
Los Angeles Times March 29, 2011
In case you missed it in Tuesday morning's Los Angeles Times, the LATExtra includes a fun, fashion-related story about a 61-year-old cancer survivor from Altadena who makes and sells a line of jewelry crafted from expensive but unused cancer-fighting pharmaceuticals. According to Bob Pool's article, Susan Braig traces the genesis of the line -- called Designer Drug Jewelry, >>>
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| Location-based Marketing
By Tim Malone JCK April 3, 2011
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Recently, I have posted multiple blogs encouraging jewelry marketers to consider the benefits of social networking and Facebook. For those marketers who have successfully introduced social networking as a marketing strategy I want to offer another media strategy: location-based marketing. >>>
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| Making cuts!
By Brad Huisken Southern Jewelry News
With the economic conditions that exist today, I keep hearing jewelers talking about making cuts in order to maintain profit. I agree you must make some cuts today in order to maintain a profitable company. However, a cut in the wrong place can kill your business. Let me caution you - Do not cut your lifeline or your training budget. Your salespeople are, without question, the most valuable asset that you have.>>>
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"Why use GemFind for your online marketing?"
Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!"
Walter Bauman Jewelers
For more information please target="_blank">click here or call 800 373 4373
www.gemfindwebdesign.com
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| World's Largest Natural Sapphire and Diamond Ring on Sale for $1.5 Million
The Israeli Diamond Industry April 05, 2011
The New York-based Natural Sapphire Company has finished crafting the world's largest natural blue sapphire ring, the company announced Monday. President Michael Arnstein calls the 69.35-carat sapphire, surrounded by 16 0.5-carat flawless diamonds, "the finest ring we've ever created in our 72-year history... a jewel fit for a queen." >>>
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| A Marketer's Take on Google+1
By Laura Lake &nbs
p; About.com Guide
The moment you think you have it down and you have mastered the lingo and workings of social media like Facebook, Twitter and LinkedIn another social aspect of marketing is introduced.Yesterday it was the Google social networking tool +1. Yes, it's one more thing you need to learn. >>>
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| It's Time for Print Pubs to End the Free Online Lunch
By Sidney Hill E-Commerce Times April 01, 2011
It's difficult to find an industry that has had a harder time transitioning to the digital age than the print news media. It also would be tough to find an industry that inflicted so much damage on itself by making a single bad decision. When readers started gravitating to electronic platforms, most print publishers responded by porting their existing content to the Web and givin
g readers free access. >>>
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Become more competitive in a web-driven jewelry marketplace
- Complete site design and development
- Unlimited email addresses
- Unlimited traffic
- Diamond database marketing Tool,
over 60,000 diamonds linked
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- Ring builder integration
- Membership to GemFind.net
- Local consumer referrals
For more information please click here or call us at 800-373-4373
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| Art Deco Jewelry
By Carly Wickell About.com
style='font-size: 10.0pt; font-family: "Arial","sans-serif"; color: #777777'>Art Deco is a style that emerged in 1925, a result of exhibits at the World's Fair held in Paris, France. The term Art Deco is a shortened form of the event's name: Exposition Internationale des Arts Décoratifs et Industriels Modernes (International Exposition of Modern Industrial and Decorative Arts). Art Deco remained popular until about the mid 1930s, and gained a new following in the 1980s forward.>>>
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