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The winter trade shows are starting this week... and all of your have hopefully been establishing your 2011 budgets.
Please, please, please make sure to budget at least 15% of your overall marketing budget to online marketing. These are the most cost effective marketing dollars you can spend, period. Your website is headquarters for your online presence, and so you have to make sure it reflects your store AND the products you sell. Your website is open 24 x 7 x 365 and your bridal customers are guaranteed to go there first ..before they walk in your door. You need a virtual diamond inventory to show you have the selection, price is negotiated in the store and over the phone. You need a ring builder because consumers do not shop for loose diamonds .. they buy engagement rings. And you need the virtual inventories from the companies you do business with. All of these daunting tasks are made turn-key with Gemfind. We make easy and fast with personalized and attentive service.
While it may be too late for a new online Valentine's Day promotion ... it's not too early to start thinking Mother's Day online...
Call us toll free to schedule a web demo at 800-373-4373. Do it now for a free consultation!
**If you are going to Centurion show in Tucson, Please stop by and see us at the Prestige Promenade booth.
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Shine to DTC Sightholders: Diamond Speculation is "Dangerous"
The Israeli Diamond Industry Jan.24, 2011
DTC CEO tells sightholders that 2011 is full of possibility for the diamond trade but urges caution - "now is not the time for recklessness"; says "winning the hearts and minds of the iPod and iPad generation could see us grow the value of the diamond industry to levels never seen before" >>>
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Need more traffic to your website?
Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed.
You could have the most beautiful website with all the products in the world, bu
t if you have limited visitors, its not going to do any good.
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help...
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DTC's Sightholder reception reviews 2010; ponders on 2011
By: Diamond World News Service Jan.21, 2011
Diamond Trading Company's (DTC) Sightholder reception in London, recently witnessed a gathering of the world's leading diamantaires and their reflections on the year 2010, and thoughts on further growth opportunities in 2011, for the diamond trade.
>>>
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Tiffany sues to shut down infringing sites
By Michelle Graff National Jeweler Jan 21, 2011
Tiffany & Co. is seeking in federal court to permanently shut down a massive network of Web sites allegedly peddling counterfeit Tiffany jewelry, court papers show. According to documents filed Dec. 20 in U.S. District Court for the Eastern District of Virginia in Norfolk, Va., Tiffany is suing Ge Wang, King Wang, Ning Zhou and a number of yet-unnam
ed defendants for trademark counterfeiting and infringement, false designation or origin and cyber-piracy. >>>
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Retailers Expanding in 2011: Survey
By Rob Bates JCK Jan 24, 2011
Retailers in 2011 are looking to expand, according to a new report from the National Retail Federation and KMPG. Some 41 percent of retail executives said that their companies intend to increase domestic store expansions in 2011, up from 25 percent in 2010. It also found that 25 percent will expand overseas, up from 21 percent a year ago.>>>
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Become more competitive in a web-driven jewelry marketplace
href="http://r20.rs6.net/tn.jsp?llr=4gtm49n6&et=1104284927753&s=12311&e=0010CF9R0Swux-6lXx5i9Tgo94NNC38EnO90QFaQQ1C7SUFBS04NrSM-eTekBdCm_rRSFm0PM2UwAD--ogQgS2AzMIPBuZQUkT_jl23eGFiwhkO2cBI1dqWN99ZZzqP1ydq" target="_blank">
- Complete site design and development
- Unlimited email addresses
- Unlimited traffic
- Diamond database marketing Tool,
over 60,000 diamonds linked
- Virtual Jewelry Link
- Ring builder integration
- Membership to GemFind.net
- Local consumer referrals
For more information please click here or call us at 800-373-4373
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| By Antoinette Matlins. National Jeweler Blog Jan 20, 2011
If you buy and sell rubies today, this fact sheet on composite ruby - a ruby-like material created by combining lead-glass and corundum - is must reading! Confusion between these and "traditionally treated" rubies containing some small amounts of glass has already resulted in financial loss and damage to reputations, and it will get worse until the confusion is eliminated. >>>
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Valentin's Day
Jewelry
By Carly Wickell, About.com Guide
Choosing jewelry for your Valentine should be fun, not something you put off until the last minute because you don't know what to buy. Don't fret, because we have some tips to help you find the perfect Valentine's Day gift, even if it is last minute. The owners of five jewelry stores have stopped by to give you some tips for finding the perfect Valentine's Day jewelry for that special person. >>>
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Groupon Dynamics
By Ro
b Bates January 2011 issue of JCK Magazine.
Coupons at social commerce sites like Groupon bring people into brick-and-mortar stores. But are bargain shoppers really good for business? The people at Davis Jewelers weren't sure what to expect from their first Groupon promotion. Sure, the Louisville, Ky., store had dangled a dynamite deal: a $100 gift certificate for the low, low price of $49. But Groupon generally features restaurants and spas-not fine jewelry. >>>
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2011 job Resolution: Advance Career through Professional Education
Jewelers of America Jan 19, 2011
As you enter 2011, have you taken full stock of the current state of your career? Are you where you want to be professionally? Seeing your ideal returns? Making the most profits? If you answered no to any of these questions, it's time for a career makeover. >>>
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"Why use GemFind for your online marketing?"
Walter Bauman Jewelers has been very pleased with our relationship with Gemfind. We are delighted with the website that they developed for us. They were very responsive to our deadlines and any issues that we have had. They were also very sensitive to working with the limited time that we were able to devote to we were able the project. They are skilled and professional. It has been wonderful to work with someone within the industry who knows our questions before we ask them!"
Walter Bauman Jewelers
For more information please click here or call 800 373 4373
www.gemfindwebdesign.com
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| How Do You Lose A Diamond Bracelet Worth More than a House?
By Stonechicky THE ISRAELI DIAMOND INDUSTRY BLOG 20 January 2011
Which is exactly what happened at this past weekend's Golden Globes. Mad Men actress Christina Hendricks was wearing two Chopard bangles - a 49-carat emerald and Marquise-cut diamond bracelet and a 124-carat diamond bracelet worth $850,000 - when the more expensive one disappeared. >>>
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| Power Retailing: Not Just for Large Firms From Joel R. Evans, Ph.D. and Barry Berman, Ph.D. About.com Guide
Business Week first popularized the term power retailing in citing the competitive advantages of certain large chains: They "are fast and focused. Merchandise is well-selected and plentiful. Customers go out of their way to shop at power retailers' stores because they know they'll find what they want with a minimum of hassles . >>>
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