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What's New?
Does my website help me get more customers?
Sometimes I am in disbelief when talking to jewelers that still don't have a website or don't see the benefits of having an online presence. For their information, study shows that 82 % of customers search online before walking in to stores. It is very important to have a nice site that represents your company and show cases some of the merchandise you carry. Once you have a website, it is equally important to market it. Unfortunately, the jewelers that still want to do business the old way, will not be around for very long. You have to change with time and the time is now to restructure your business and reinvent your company. Doing nothing is the worst thing you can do.
GemFind has created hundreds of sites for the jewelry industry and we know what makes a site successful. Give us a call for a free consultation. You have nothing to lose and a lot to gain. 800-373-4373.
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Corum to take over North American distribution
National Jewelers October 05,2009
La Chaux-de-Fonds, Switzerland--Montres Corum Sarl (Corum) has signed an agreement to buy out Corum USA LLC, the exclusive distribution agent of the Swiss watch brand's timepieces in the Northern American and Caribbean markets. According to a media release, the acquisition is in line with Corum's global distribution policy and allows the brand to have a stronger presence in the American market, whose size and commercial opportunities are considered of utmost importance. >>>
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Looking for affordable assistance with marketing, brochure and website copy writing or public relations?
RPR Public Relations, Inc. is a full-service boutique PR agency with extensive experience handling PR and marketing on a per project basis for companies of all sizes in the jewelry industry. RPR will stay within your budget and deliver only the highest quality marketing/PR materials reflecting your company's unique brand. Contact them today for a free quote or consultation at email: rromano@romanopr.com or call 786-290-6413. For more information visit them on the web at
http://www.romanopr.com
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New Frontiers in Jewelry Retailing
By Rob Bates, Senior Editor JCK October 01,2009
There is a lot about the concept of "brass and glass"-which lets jewelers hold down inventory costs by only showing replicas-that is controversial, starting with the name. Spence Diamonds, a Canadian jeweler that recently bought three stores in Houston, features nothing but replicas and proudly uses the term "brass and glass" on its Web site. >>>
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Unexpected Treasure Discovered in Diamond Mine
By Roe Kalb The Israeli Diamond Industry Blog October 02, 09
In April 2008 a shipwreck was discovered at the beach of Sperrgebiet. A geologist working for De Beers, which owns the diamond mining operation in the area, found a copper ingot lying in the sand. The ingot was embedded with a trident-shaped mark, which was eventually recognized as the hallmark of Anton Fugger, one of Renaissance Europe's wealthiest financiers. >>>
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By Victoria Gomelsky National Jeweler September 29. 2009
At the JA New York Summer Show in July, German Seferbekov, the Russian jewelry designer behind Kabirksi and Co., displayed a collection of deluxe yet provocative creations made all the more intriguing by his trademark image, a cockroach. The insect appears in the designer's ads and on his Web site, where an animated roach crawls across a screen bearing Seferbekov's scribbled pseudonym, G. Kabirski, and pauses to mark the period and dot the two "i's" with diamonds before scurrying away.>>>
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London--Petra Diamonds has announced the recovery of a 507.55-carat rough white diamond from the famed Cullinan Mine in South Africa.According to a media release, Petra recovered the diamond on Sept. 24. While experts currently are analyzing the stone, initial examinations indicate that the stone is of exceptional color and clarity, and is most likely a Type II diamond.>>>
Petra unearths 507-carat rough diamond
By Michelle Graff National Jeweler September 25. 2009
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American Elements introduces new Iridium metal to jewellery manufacturing
By: Diamond World News Service Oct 3 2009
American Elements has created jewellery that is for the first time manufactured out of rare Iridium metal, and has patented its manufacturing technology last month. The company has already begun production of jewellery in the metal. The company is headquartered in Los Angeles and is a manufacturer of rare metals. >>>
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Meeting Motivation
Jewelers of America Tips to Thrive October 02,2009
It's the time of year to prep your staff for the all-important holiday season. Do your staff meetings motivate your employees, or are they a dull waste of time? At MyBusinessMag.com, Karen Haywood Queen shares ideas on how to make your meetings matter. Use these meeting tips to most successfully prepare staff for holiday selling season: >>>
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Guide to Writing Effective "About Us" Web Pages
By Judy Artunian Business.com
Think of your website's "About Us" pages as your calling card. When a prospective customer visits your site, chances are "About Us" is one of the first links he will click on. What he reads there can make or break his decision to give you his business. His primary question is, "Can I trust this company?" >>>
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Jewelry Online Tool Kit
Let your customers design their own rings
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You've no doubt been at pains to cut costs during this recession. Now is the perfect time to review your hiring strategies and pay scales. More important, it's time to look at the fringe benefits you could and should be offering. Your company might save a bundle by replacing dollars with benefits.>>>
More Benefits, Fewer Taxes
By Bonnie Lee Expert Business.Source October 02,2009
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11 Tips for Trade Show Displays
="1" face="Arial, Helvetica, sans-serif">By Susan Ward About.com
The quality of your trade show displays will make or break your trade show experiences. Exhibitors new to trade shows tend to focus on the flashy; they want to create trade show displays that will draw crowds. But that's not the point. >>>
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