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Each year leading consumer companies give millions of dollars to celebrities to endorse their products. Nike alone is estimated to pay nearly $500 million per year for athlete endorsements. Many marketers are eager to spend their promotional money on celebrities because they believe a strong celebrity can quickly heighten awareness for a brand. However, such promotional techniques also pose risks if something negative happens to the celebrity. More Send me your comments and questions.
Ex-Croatian officer out on bail in diamond-theft case Prague, Czech Republic—Vladimir Zagorec, an ex-general and former deputy defense minister in Croatia, has reportedly been released from custody after posting $1.3 million bail following his arrest last week by Austrian police on suspicion of stealing $5 million worth of diamonds. More $2M in Gold Stolen From Japanese Museum TOKYO (AP) -- Three masked men stole a massive block of gold worth more than $2 million from a Japanese museum in a heist police said Monday could have been prevented - if only the curators hadn't left its showcases wide open. More
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