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| Tuesday, April 25, 2006  Why not send an email campaign to your clients reminding them of Mother's Day? This week's question (Email me your feedback and you will receive a gift coupon toward a GemFind service of your choice): What promotions do you typically do for Mother's Day? |
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Email me
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call me
at 800-373-4373 x 215
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What's not to like? Email campaigns can work for you. We are offering serveral special programs to get you started. Email me and I'd be happy to design a program that fits your needs. Plan now for the holidays. |
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| Gemstone maker slides on lower sales
News Observer APRIL 20, 2006 - Vicki Lee Parker, Staff Writer Charles & Colvard, the maker of man-made moissanite gems, worked hard to get Wall Street's attention, beating financial milestones and paying a dividend -- an unusual step for a small company. More |
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| GIA studies paraibas, lead glass-filled rubies
National Jeweler APRIL 24, 2006 - Carlsbad, Calif. -- Two gems that have come up on the gemological lab radar screen recently, "Paraíba" tourmaline and lead glass-filled ruby, are the focus of a pair of articles in the Spring 2006 edition of Gems & Gemology, the publication of the Gemological Institute of America (GIA). More |
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Gen X marks the spot for luxury spending
National Jeweler APRIL 24, 2006 - Stevens, Pa. -- Though much has been made of Baby Boomers' spending habits, new research suggests retailers should pay attention to luxury-buying members of Generation X, which outspent the Boomers on luxury items by 6.3 percent last year, according to new research. More |
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Jewelry Industry Statistics: Jewelry Stores Overview: Industry Center - Financial data, performance and profile information for the Jewelry Stores. face="Verdana, Arial, Helvetica, sans-serif">More |
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GF Emailer - Stay in touch with your customers and let them know about events, specials, etc. with our GF Emailer program. Why Use E-mail Marketing • It keeps your name in front of clients on a regular basis. You should send at least one e-mail campaign per month.
• You can visually introduce new products to your clients in a very cost effect manner!
• Your clients can be directed to your vendor's website so they can view many items.
• Your client's can forward your e-mail campaign to friends and family gaining you additional exposure and more e-mail subscribers.
• Unlike newsprint, radio, or TV your client can purchase an item directly from your e-mail immediately.
• With an educational newsletter you can help establish your store as the jewelry authority.
• Show your customers and clients with your personal communication that you care about more than just their wallet. View samples Gemfind can help you with all aspects of the website development process. Best of all, Gemfind works only with the jewelry industry, so they understand the needs specific to you. To learn more about Gemfind web development services and to view more samples, click here or call 800-373-4373. Don't put off until tomorrow what you can do today. 
11 Ways To Market Yourself
by Bob Phibbs, the Retail Doctor
You must have a marketing plan, no matter how big or small your store is because your competitors -- especially the chains -- are marketing to your customers. "The best use of your marketing money is to hold on to current customers with thank you notes, postcards and newsletters, says Bob Phibbs. "Those in turn will lead your existing customers to tell their friends about you. Then, to attract new customers to your store, match up your demographics with what vehicles you can use to get your message out there." More Send me your comments and questions.
E-Merchants Recognize Online Fraud as a Serious Problem April 5 —The Worldwide E-Commerce Fraud Prevention Network reported today that nearly half of its members who responded to an internal survey feel that online fraud is a significant problem, but 70 percent agreed that fraud prevention tools can keep it to a minimum. More Key Retail Reports, Sales, Surveys, Studies and News More
Owensboro jewelry store owner dies in armed robbery attempt
Associated Press
OWENSBORO, Ky. - An Owensboro jewelry store owner was shot and killed during an armed robbery attempt on Thursday afternoon. More JSA's Most Wanted
| Lasting Forever
From BW Simon / EBench A James Bond movie in 1971 gave the jewelry industry quite a boost. Savvy jewelers around the country picked-up on the title of the movie and used it as a phrase to sell more diamonds. Still today, the theme song from that film is used as background music for many jewelry store commercials. More |
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